Insights from "The 2012 Sharing Olympics" By Rebecca Watson With all the Olympics photos, videos, and news you received in the past few weeks, you most likely hit a wall of fatigue. It's no wonder, since an average of 30 million people shared Olympics content every day, according to RadiumOne, a company that... Progressive Vs. Matt Fisher & Social Media By Dan Brooks We've talked about this phenomenon before, when it happened to Netflix and other companies, but a new social media revolt that has emerged in the last couple of days is particularly interesting: Progressive vs. comedian Matt Fisher and Social Media.... What Agencies Need to Know About Print to Mobile By Roger Marquis As mobile continues to grow, develop, and solidify itself as a key marketing channel, advertising agencies, among others, continue to debate whether or not print to mobile technology (i.e., 2D bar codes, digital watermarks, visual search... "And The Freddie Goes To..." By Layton Han In the travel business, loyalty programs are like fuel. They are precious, expensive, and absolutely critical to running a business. In fact, the travel business even has its own award program for loyalty programs. It's called "The Freddie Awards." They... 8 ways to save on marketing costs for your small business By David Bakke In the business world, there is no wrong time to try to curb spending. Whether the economy is strong or struggling shouldn't affect owners of small businesses to save in any way possible. Recent employment statistics indicate that the economy may be... Brand Managers Learn From Paul Ryan: Are You Master Of Your Domain? By Megan Hegarty Whether you're a politician, a musician, or a major brand, spending a little extra money on domain names now can save you from big headaches down the road. These days, with a few clicks of the mouse and about $10 anyone can be the proud owner of their... Globalizing the local: How sites and advertisers worldwide are targeting local audiences across the globe By Patricia Rodriguez Globalization has taken over the 20th century like a storm. It has broken boundaries, connected ideas, and allowed people from all over the world to share their vision. Together with the constant rise of new technologies, the world has become a... | 
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