| Pinterest provides users with the ability to organize and share images found across the Web. Since its launch in 2010, traffic has increased by about 50% a month since, making it the third largest social network in the U.S. Companies are beginning to pin their social customer relationship management (CRM) strategies to it, hoping to build brand awareness and boost the sales of their products and services. In this edition of Customer Experience Management, Anna Fiorentino outlines varying expert opinions on how long the Pinterest trend will last. Further, discover how companies such as home goods retailer Wayfair, based in Boston, are taking advantage of Pinterest to deepen their customer relationships and build new ones, but also what to beware of before diving head-first into this social networking tool. |
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