When To Outsource Your Marketing Department By Julie Roehm Are you an Outtie or an Innie - outsourcer or insourcer? That question has gone from being a legitimate business question to a politically sensitive one, especially in an election year where jobs here versus abroad is front and center. Still, as... Inside Scoop: What Independent Business Owners Need to Know About Media Outreach By Ryan Derousseau I'm going to let you in on a little secret: You, as an independent business owner don't need a PR agency to get your name into the headlines. I know this might come as a surprise, since so many PR pros discuss how they have great relationships with... The Rapid Rise of Social Advertising By Vanessa Naylon You knew instinctively that the breakout popularity of social networks meant that ads were close behind. Advertisers go where the crowds are. But even those of you who have been following social for years might be surprised at how quickly social... TopTen: Elvis spotted on Oreo cookie By Doug Schumacher I didn't know there was an Elvis week, but Oreo's on it with some crafty nibbling on one of their cookies. Nicely done positioning of the logo, too. And if you click through and visit the link at the end of the post, you'll see this is part of a... Big Data Dreams: A Wake-up Call By Scot Wheeler Following on the heels of develop our social media strategy and develop our model for social media ROI, the latest critical to-do item for digital marketing teams is utilize big data. Like the two prior objectives mentioned above, digital marketing... Whose line is it anyway? By Sailesh Wadhwa Marketers dilemma on who takes the lead on campaigns that can become Cannes-worthy. Call it the Twilight phenomenon in our lives, but being a Brand Marketer in todays time is definitely both exhilarating and challenging at the same time.As the lines... | 
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