iMedia's Top 10 Hottest Digital Marketers of 2012

August 21, 2012 Issue Subscribe | View online iMedia's Top 10 Hottest Digital Marketers of 2012 By iMedia Editors It's that time of year again, folks. Our annual summer scorcher reveals the smoothest and the savviest marketers of 2012. (Is it getting warm in here?) Do consumers really mistrust big data? By Ted Rooke As marketers, we often utilize big data to define and reach desirable audiences -- despite the fact that consumer privacy issues have rendered it controversial. Here's how people really feel about data collection. 10 deadly interview sins By Dea Lawrence Do you interview like a pro or come across as an amateur? For your sake, review the following before botching your big chance. 2 ways companies are losing fans on Facebook By Roland Smart Facebook's Open Graph is a powerful tool -- when used correctly. Here are the most common mistakes companies are making. Blog Posts How to Measure Social Media ROI By Rebecca Lieb Measuring digital advertising is relatively easy, but owned and earned media? That's a whole other story. The metrics and the methods for measuring digital marketing are less exact, the platforms are newer, while the old rules and models don't apply... 5 Reasons to Try YouTube Ads & Setup Tips By Dan Brooks While everyone who posts a video to YouTube holds out hope that their video will go viral, the truth is, the odds are slim of that ever happening. (Unless you specialize in Cute Cat Videos. Then, you're basically guaranteed 18 bazillion views. Thats a... Drive Away Happy: 5 Rules for Auto Advertisers By Scott Swanson We use our smartphones for pretty much everything these days -- including shopping for a new car. Potential new car owners are using apps and the mobile web to: Find nearby dealers, schedule test drives,ask their peers for advice... 4 Ways Mobile Marketers Are Failing By Jason Wells We all know mobile marketing is on the tipping point. It is going to explode. Mobile search will surpass desktop search by the end of 2013, or early 2014 according to sources ranging from Google to eMarketer. BIA/Kelsey says that mobile marketing will... Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3) By Rick Mathieson Will Facebook be able to save some face in light of its apparent free fall? In part three of our August Mobile Marketing Roundtable, Jordan Atlas, VP/Creative Director for Ignited LA joins our conversation with Jonathan Becher, CMO of software giant... Use Remarketing to Extend Your Online Presence By Leslie Van Zee Some websites are using remarketing to increase their conversion rates. Remarketing increases your website's success by allowing your ads to follow visitors around other sites they visit on the internet and remind them of what your website has to... Auto Brands and the Social Focus By Nick Matarazzo I've learned through the years how innovative automotive marketers can be when it comes to media channels, ad products, messaging, creative, etc. More often than not, they understand what it takes to successfully influence vehicle purchases. Social... Why Research Matters By Lee Schneider If you don't know where you're going, you might not get there.-- Yogi Berra. If you don't know who Yogi Berra was, he was a sage and holy man who moonlighted as a baseball catcher for the New York Yankees. Yogi said a lot of great things, and the quote... Cover Stories 7 Facebook marketing myths that will sink a campaign YouTube video basics from its brightest stars Why agile marketing is the future of digital advertising The 7 deadly sins of Pinterest Brands breeding loyalty through digital Latest Jobs Inside Sales Manager Marketing Digital Product Manager Sr (or Job Family (Technical Product Manager Sr)-53776 Manager of Backlist Marketing VP Ad Ops - digital media agency Product Marketing Manager More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Summit Coverage The trend that will shift the future of digital A survival guide to SoLoMo How to keep up with hyper-connected consumers The rich revenue stream of "big data" Blog: The top movie marketing from a studio executive Blog: Fireside chat with Sony's movie marketing experts Blog: Sony's secrets from the heart of Hollywood Blog: How technology is changing entertainment We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

The email address for your subscription is ignoble.experiment@arconati.us . To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead . You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Jason Haffar.