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| By Beth Negus Viveiros  Humor isn't always the easiest thing to pull off in marketing creative, but Funny or Die and Title 9's Bounce are both up to the task.
On the Big Fat Marketing Blog, read how the two sites connect to their audiences in amusing but unique ways via email. And for something completely different, this story has a bit of spam in it. Not as much spam as "Spam, Spam, Spam and Emails We Love Spam," but more than the usual blog post. You've been warned. FULL ARTICLE |
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Chief Mobile Marketer cuts out the hype and wishful thinking; and focuses on today's reality while preparing for tomorrow. Learn about campaigns that center and integrate mobile phones and other devices. Keep up-to-date with Chief Mobile Marketer, subscribe today! |
| By John Young  The ability to study the effects of the various touch points on buying behavior is becoming critical, since failure to track sales and leads can result in flawed marketing decisions and poor outcomes.
Epsilon's John Young offers some thoughts on setting up multichannel attribution systems that work.
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| By Beth Negus Viveiros  Done right, good old fashioned direct mail can be a key part of a B2B multichannel strategy. But to work, it must be integrated with other media like email.
Chief Marketer recently talked with Michele Fitzpatrick of The Agency Inside Harte-Hanks and Kevin Kerner of Mason Zimbler US for ideas on making B2B marketing more relevant.
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