The 5 myths of marketing to Millennials

August 6, 2012 issue Subscribe  |   View online   The 5 myths of marketing to Millennials By Eric Anderson You'd be surprised how much of the hype surrounding Millennials is total hogwash. Consider these common misconceptions. Why you want users to "hack" your brand By Sailesh Wadhwa Culture hacking is the un-marketing approach to building social engagement. Here's how you can take advantage of this powerful phenomenon. Hot new ways CPG marketers can engage via mobile By Diane Rinaldo Today's mobile media offers exciting new methods for CPG brands to reach their targeted consumers. Here's how to capitalize on mobile advertising by maximizing consumer engagement. Simple tricks for mobile-friendly emails By Wikus Engelbrecht Whether you're planning for it or not, people are reading your emails on their phones. Here are the steps you need to take to ensure your message translates. LATEST BLOG POSTS More posts What Big Ideas Are Changing Your Life? By Julie Roehm I love reading articles like the one Time recently published on the above topic. They really make you think about which of today's big ideas have sticking power and which are more of a fading fad. If you haven't read the article, I will summarize by... Online Advertising ROI for Small Business By Leslie Van Zee Every business wants to be sure it is getting its money's worth, especially when it comes to running an online ad campaign. As with any investment, you want to make sure it produces a favorable return on investment. Calculating ROI for any online... Why Facebook Created Its Own App Store By Jon Elvekrog Recently, Facebook created its own store for apps and games, dubbed App Center, and the global launch is underway. Essentially, App Center puts Facebook between you and the rest of the internet. Just like everything else. Everyone’s covering it... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 5 brands that are Instagram superstars 3. The most meaningless (and hilarious) job titles on LinkedIn 4. 5 reasons Myspace is making a comeback 5. What Facebook RTB means for marketers SUMMIT COVERAGE More photos Chris Snyder, President, Juhll, Inc. Karin Mihkels, Category Sales Director - Entertainment (West), AOL See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info Agency Summit Dec 2-5, 2012 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Ad Sales Executive Marketing Digital Product Manager Sr (or Job Family (Technical Product Manager Sr)-53776 Digital Account Manager Web Analyst, eloquii Product and Solution Specialist, B2B Software and Services Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Elena Perez Director of Marketing, Medialets See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.