What buyers want to hear from sellers

August 7, 2012 Issue Subscribe | View online What buyers want to hear from sellers By Andrew Ettinger Dishonesty, arrogance, and excessive industry jargon can plague buyer-seller relationships. Here's how to avoid painful interactions by understanding what buyers actually want. How to use text-messaging to market your brand By Roni Haim The average American sends or receives more than 500 texts per month, yet brands are just beginning to think of text-messaging as a valuable marketing tool. Here's how to make the most of this platform. How to manage clients' emerging tech expectations By AJ Vernet The breathtaking pace of digital can sometimes translate to a mismatch between what clients are demanding and what's actually possible. Here are strategies to help you connect the two. How to use attribution to maximize ROI By Kevin Geraghty Seventy-two percent of client-side marketers say that attribution leads to better ROI, but a lack of understanding is hindering widespread adoption. Here's an attribution breakdown. Blog Posts Forget Big Data; Small Data Rules! By Michael Bagalman Byte for byte, Small Data packs more punch than Big Data. Small Data doesn't make exciting headlines, but the actionable information in most databases has a declining marginal contribution as the data volume grows. So what's all the Big Data hype about... Ripe for Digital Disruption By Harini Sridharan Digital disruption is not new at all, but all of a sudden, phrases like "digital disruption" and "mobile disruption" and "data deluge" are on everyone's lips. Until recently, the concept was generally understood as applicable only to the music and other... Don't Get Burned Out: Tools and Tips to Make Sure Your Creative Stays Fresh By Kyle Weisbrod Creative Burnout Benchmark. Overview: Digital marketing has become flooded with data in the past few years. This has been a blessing and a struggle for many organizations as they attempt to adapt to the constant wave of data; trying to understand how to... Where Should Your Subscription Form Go? By James Trumbly The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond without having to hunt around your site. And if you really want to capture the... When Did You Last Map the Buying Process of Your Customers? By Tony Zambito Are the buying process maps of how your customers buy out of date? If so, this can impact the success of how and where you allocate resources: How do we generate more leads? How do we acquire more customers? How do we message to our customers? How do we... Is the big spend in social media a big mistake? By Brant Emery Why is it, that for a highly statistical and scientific driven discipline, many marketers still make broad and misinformed conclusions? In relation to this, is the massive investment in social media solutions an industry wide confirmation bias in... Not Fade Away: Data Quality and New Drivers for the Email Deliverability Discussion By Kristin Hambelton There has been recent discussion about the increasing use of engagement data as a component of email deliverability. In fact, referring to tactics being used by Yahoo, Return Path stated, "the company warned that as it improves its ability to analyze... Cover Stories A social media planner's guide to pleasing the boss 5 brands that are Instagram superstars The most meaningless (and hilarious) job titles on LinkedIn 5 reasons Myspace is making a comeback 10 ways to be a rock star social media manager Latest Jobs Product Marketing Manager Ad Platform Manager - Demand Media Product and Solution Specialist, Automotive Ad Sales Executive Marketing Digital Product Manager Sr (or Job Family (Technical Product Manager Sr)-53776 More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Summit Coverage The trend that will shift the future of digital A survival guide to SoLoMo How to keep up with hyper-connected consumers The rich revenue stream of "big data" Blog: The top movie marketing from a studio executive Blog: Fireside chat with Sony's movie marketing experts Blog: Sony's secrets from the heart of Hollywood Blog: How technology is changing entertainment We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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