| This week's sponsor is The Open Mobile Summit. |  | The Open Mobile Summit and Appcelerate...act now
$500 discount ends THIS FRIDAY! Hear from Facebook, PayPal, Google, Samsung, ESPN..
November 7-9, San Francisco
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Today's Top Stories
1. ZTE to launch Firefox OS smartphones in shift away from Android
2. Facebook testing mobile ads on third-party iOS, Android apps
3. Leap CEO: Muve Music improves churn
4. RIM, Marmalade offer free SDK licenses to lure developers to BlackBerry 10
5. AT&T enhances DriveMode, calls for preloaded texting safety apps Also Noted: EXFO
Spotlight On... Apple releases new iOS 6 to consumers today
Sony expanding PlayStation Plus to Vita; Microsoft inks exFAT licensing deal with RIM and much more... Is this the Ooomf app developers need to get noticed?
 This fall is packed with new smartphone launches, including Apple's iPhone 5 and Nokia's latest Lumias, and there are plenty of devices for consumers to get excited about downloading new apps. Behind the scenes, however, the venture capital community has been quietly buzzing about a new firm focused on in-store discoverability. Based in Montreal, Ooomf last month raised $500,000 from Real Ventures, BDC and others. Its services include setting up simple websites for new apps, curating and profiling compelling apps and providing mechanisms for developers to solicit feedback on logos and features on apps still in development. FierceDeveloper has more. Feature
| This week's sponsor is Limelight Networks. |  | "How to Master the Art of Content Marketing" discusses how to create a sustainable content marketing program with the flexibility to adjust to changing market dynamics. Gain the keys to excite audiences and drive business results. Download Now.
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| Sponsor: Elemental FierceLive! Webinars > Implementing Connected Solutions: M2M and the Connected Life - Wednesday, September 19, 11am ET / 8am PT
> Carrier Ethernet woes? Here's an economical approach to improving operational efficiency and network visibility - Wednesday, October 10, 11am ET / 8am PT / 3pm GMT
> Telco-OTT: the Good, the Fast and the Nimble - Thursday, September 27, 11am ET / 8am PT
> The 1000x challenge; Small cells everywhere! - Wednesday, October 17, 12pm ET / 9am PT
Events > BlackBerry? Jam Americas - September 25-27 - San Jose, California
> Apps World Europe 2012 - 2-3 October 2012
> Mobility Tech Conference - October 3-5 - Austin, TX
> HTML5 Summit, DevCon5 Event - October 3-5 - Austin, TX
> Futurecom 2012 - October 8-11, 2012 - Rio de Janeiro, Brazil
> 4G World 2012 - October 29- November 1 - Chicago, IL
> A new iPhone. Facebook's going mobile first. What next?
> Appcelerate - November 9 - San Francisco, CA - Act now, save $150
> Content and Communications World (CCW) - November 14-15 - New York, NY
> Mobile Wallet Summit Europe - November 28-29 - London
Marketplace > The New Standard in 4G Telecom Enclosures
> Whitepaper: Online Video Publishing Buying Tips
> Whitepaper: How to Master the Art of Content Marketing
> Whitepaper: Leveraging Website Marketing: Top 10 Website Solution Capabilities
> Whitepaper: Improving Content Publishing Workflow Efficiency for Multi-Device Delivery
> Whitepaper: Case Study: 4G Operator Maximizes Revenue with Flexibile, and Discovery-driven Audit Capabilities
> EBook: Is VoLTE the Next Generation of Voice?
> Whitepaper: Kabel Deutschland Uses Lavastorm Analytics' Flexibility to Optimize Revenue Assurance and Fraud Management Processes
> Whitepaper: Whitepaper: 7 Key Customer Trends Driving Convergent Charging
Jobs > Public Safety DAS Engineer - Houston, TX - Connectivity Wireless Solutions
> Project Manager - Washington, D.C. – IT WORKS!
> Project Manager Job - Charlotte, NC, USA – Yoh
> Wireless Project Manager Job - Cerritos, CA, USA – Yoh
> Field Technicians (5) Job - Melbourne, FL, USA – Yoh
> Field Technician (CDMA and LTE experience preferred) Job - Plano, TX, USA – Yoh
> Need a job? Need to hire? Visit FierceWirelessJobs
* Post a classified ad: Click here.
* General ad info: Click here | Today's Top News 1. ZTE to launch Firefox OS smartphones in shift away from Android
ZTE is collaborating with Mozilla to build smartphones based on the open-source software development initiative's fledgling Firefox OS, a move to diversify the Chinese manufacturer's device portfolio away from Google's (NASDAQ:GOOG) Android and Microsoft's (NASDAQ:MSFT) Windows Phone. Reuters reports ZTE and Mozilla plan to launch Firefox OS-based smartphones during the first quarter of 2013. "We are trying to increase our efforts in coming up with our own operating system, while introducing products based on Android," said ZTE Director of Corporate Branding & Communications David Dai Shu. "It's all part of our wider plans to create a better balance of products using various operating systems. We won't just rely on Android or Windows." The Wall Street Journal reports ZTE also plans to introduce smartphones running Microsoft's new Windows Phone 8 either late this year or early next year. Handset makers like ZTE are increasingly exploring alternatives to Android as Apple (NASDAQ:AAPL) continues its patent war against the Google OS. Last week, Google halted manufacturing partner Acer's plans to launch a smartphone running Chinese Internet giant Alibaba's Aliyun mobile operating system, citing software compatibility concerns. Alibaba said that Acer "was notified by Google that if the product runs Aliyun OS, Google will terminate its Android-related cooperation and other technology licensing with our partner." Mozilla first announced the Firefox OS (formerly Boot to Gecko) last year, promising a new phone architecture that relies entirely on the Web to enable HTML5 applications with complete access to core device APIs. At launch, researcher Andreas Gal explained Mozilla would seek to "find the gaps that keep Web developers from being able to build apps that are--in every way--the equals of native apps built for the iPhone, Android and [Windows Phone]." Telefónica is scheduled to begin selling Firefox-powered smartphones in Brazil in early 2013 through its Vivo unit; the devices will be priced in the same range as feature phones. Sprint Nextel (NYSE:S), Deutsche Telekom, Etisalat, Smart, Telecom Italia and Telenor also have announced their support for the platform. "Firefox Mobile OS can help us drive an HTML5-based platform for creating lower-cost smartphone options for prepaid, postpaid and wholesale customers," Sprint Product Chief and Executive Vice President Fared Adib said in July. For more:
- read this Reuters article
- read this Wall Street Journal article (sub. req.) Related articles:
Sprint vows support for Mozilla's Firefox mobile OS
Mozilla, Telefónica target Brazil for Boot to Gecko smartphone launch
Mozilla partners with Telefónica for first Boot to Gecko smartphones
Mozilla Marketplace opens for HTML5 app submissions next week
Mozilla targets mid-2012 release for open-source mobile OS
Mozilla building open-source mobile OS to rival Google's Android Read more about: Mozilla
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| This week's sponsor is Elemental. |  | Webinar: What Operators Can Learn from Multiscreen Distribution of the 2012 Olympics
Wednesday, October 3rd, 11 am ET / 8 am PT This webinar features a discussion on the video distribution of the Summer Games and what it takes to stream live sports content to a massive audience with a level of quality and engagement that sets the benchmark for streaming future global events. Register Today! |
2. Facebook testing mobile ads on third-party iOS, Android apps
Facebook (NASDAQ:FB) is trialing mobile advertisements across selected third-party iOS and Android applications, the latest step in the social network's efforts to monetize its mobile services. Facebook is rolling out banner and interstitial ads that direct consumers to mobile websites or app stores based on the user's profile and social media activities. According to TechCrunch, Facebook is syncing its anonymous user IDs with several mobile ad exchanges--when a Facebook user visits an app or site where an exchange partner has placements, the exchange instantly transmits the user ID back to Facebook to determine whether an advertiser has bid on inventory targeting the consumer's particular demographic profile. If so, Facebook pays the ad exchange some portion of the bid, and the ad is displayed to the user. "Showing mobile ads outside of Facebook is another great way for people to see relevant ads and discover new apps," Facebook said in an emailed statement. The company said the mobile ad rollout represents a "small test" and declined to identify which or how many advertisers and publishers are participating in the trial. Facebook also declined to respond to questions whether the trial is a precursor to a full-fledged mobile ad network. Last month, Facebook introduced new mobile ad units designed to drive iOS and Android app installs by targeting consumers based on the apps and games they already access on their smartphones. Developers select their intended audience demographic, budget and method of payment, and Facebook inserts ads for their apps directly into targeted users' mobile news feeds. The service is currently in beta trials. The Wall Street Journal, which first reported on the mobile ad effort in July, notes Facebook will initially bill developers on a cost-per-click basis, but eventually plans to charge them each time their app is downloaded. Facebook is on pace to generate close to $73 million in mobile ad revenues this year--about 2.8 percent of the U.S. mobile ad market--according to research firm eMarketer. Google (NASDAQ:GOOG) currently dominates the segment, controlling 55 percent of the U.S. market. Facebook reported net losses of $157 million in the quarter ending June 30, its first as a public company, and vowed to right the ship with the introduction of new and improved mobile social networking experiences. Facebook now boasts 955 million monthly active users worldwide, and 59 percent of that audience accesses the platform via mobile device. In addition, the number of Facebook users who accessed the site exclusively via mobile device increased to 102 million in the second quarter, a 23 percent quarter-over-quarter leap. That means close to 20 percent of all Facebook mobile users never even access its desktop site and never see the ads displayed there, underscoring the importance of the company's mobile ad initiatives. For more:
- read this TechCrunch article
- read this Bloomberg article Related articles:
Facebook's Zuckerberg says HTML5 app was a mistake
Facebook dumps HTML5 for native code in new iOS app
Facebook: Referrals to App Store, Google Play top 170M per month
Facebook trials mobile ads in iOS, Android apps
Will mobile save Facebook or destroy it?
Facebook vows to improve mobile experience after $157 million loss Read more about: Android, iOS
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3. Leap CEO: Muve Music improves churn
Muve Music, the all-you-can-eat music downloading service offered by Leap Wireless' (NASDAQ:LEAP) Cricket Communications subsidiary, is helping the company improve its churn and is considered an important competitive differentiator for the operator.  | | Doug Hutcheson | Speaking at Goldman Sachs 21st Annual Communacopia Conference today, Leap CEO Doug Hutcheson told investors that company data indicates that the more subscribers use the Muve Music service, the longer they stay with the company. "We know that users when they have music will churn less," he said. Reducing churn is critical to the ailing company, which in the second quarter reported churn of 4.4 percent, up from the 4.2 percent it reported in the second quarter of 2011. The company is facing serious financial issues and in August it said it will not make its $75 million minimum wholesale purchase commitment of network access from Sprint Nextel (NYSE:S). It also reported a net loss of 289,000 customers and a net loss of $41.6 million that was more than analysts expected. Although Hutcheson did not provide specific data regarding how much Muve Music reduces churn, he did say that he believes that the Muve Music service is a key differentiator for Leap because it does not cut into the customers' tiered data plan as other mobile music services do. Cricket recently included Muve Music service with all Android rate plans for no additional cost. "We have a music service that is offered outside the rate plan because it is delivered so efficiently," Hutcheson said. "We are going to keep pushing ahead with it." Cricket offers Muve Music across six Android devices: Huawei's Mercury, Ascend Q and Ascend II, HTC's One V, Samsung Electronics' Vitality and ZTE's Chorus. According to Cricket, a majority of customers purchasing new handsets in the last 18 months have selected smartphones or Muve Music-enabled units. For more:
- listen to this webcast Related Articles:
Cricket expands Muve Music to all Android rate plans
Leap: We won't make $75M payment to Sprint for 2012 network access
Muve Music doubles catalog to 10 million tracks via CDBaby, TuneCore
Leap's Cricket considers licensing Muve Music to other carriers
Cricket's Muve Music surpasses 500,000 users
Leap pushes Muve Music onto Android, reaches 200,000 user mark Read more about: Cricket Communications, Muve Music
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4. RIM, Marmalade offer free SDK licenses to lure developers to BlackBerry 10
Research In Motion (NASDAQ:RIMM) is partnering with cross-platform app development platform Marmalade in an effort to generate developer excitement over the beleaguered handset maker's forthcoming BlackBerry 10 mobile operating system overhaul. RIM will offer six months of free access to the Marmalade SDK license (typically priced at $499) and a free BlackBerry PlayBook tablet to any developer who ports his or her app or game to BlackBerry 10 or its PlayBook OS. Once the app is published on RIM's BlackBerry App World storefront, developers can extend their free access to the full Marmalade IndieLicense for free. The offer is good through Jan. 19, 2013. Click here to sign up. The Marmalade SDK enables develop to build native apps written in C/C++ or create hybrid apps in HTML5, CSS3 and JavaScript, targeting mobile devices as well as the desktop platform. In addition to BlackBerry, Marmalade supports Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android and Samsung's bada, as well as Windows and Mac for the desktop. As of July 2012, consumers have downloaded more than 3 billion applications from BlackBerry App World and install an average of 2.5 million additional apps every day. Launched in April 2009, the storefront now offers more than 90,000 applications for sale. RIM nevertheless faces considerable challenges luring developers to the BlackBerry ecosystem. This summer, the company delayed the launch of BlackBerry 10 until the first quarter of 2013, meaning the OS will miss the lucrative holiday shopping season. Many analysts believe BlackBerry 10 represents RIM's last chance to regain its footing in the increasingly competitive mobile marketplace: BlackBerry devices now make up just 9.5 percent of all smartphones across the U.S., down from a high of 43 percent in 2009, according to new data from research firm comScore. For more:
- read this release Related articles:
RIM's BlackBerry App World surpasses 3 billion downloads
RIM delays BlackBerry 10 until Q1 2013
BlackBerry PlayBook OS update improves Android app compatibility
RIM CEO: No BlackBerry 10 upgrade for existing phones
RIM unveils BlackBerry 10 in bid to save fading platform Read more about: Mobile Development
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5. AT&T enhances DriveMode, calls for preloaded texting safety apps
AT&T Mobility (NYSE:T) said it will expand its free DriveMode safety application as part of the operator's ongoing effort to curb texting behind the wheel. DriveMode, available for smartphones running Google's (NASDAQ:GOOG) Android and Research In Motion's (NASDAQ:RIMM) BlackBerry, automatically replies to incoming texts, notifying the sender that the message recipient is driving and unable to respond. On Sept. 30, AT&T will update DriveSafe to automatically turn on when the user is in a vehicle moving at speeds in excess of 25 miles per hour--DriveSafe also will automatically shut off once the vehicle falls to speeds behind 25 miles per hour for five minutes. AT&T DriveMode additionally features an Allow List giving users the flexibility to communicate with up to five contact numbers--e.g., family members or roadside assistance services--while the app is running. All 911 calls are automatically approved as well. Subscribers also can run one music and one navigation app while DriveMode is enabled. More than 80,000 AT&T customers have now downloaded the app. AT&T is calling on all mobile device manufacturers and software developers to equip every new smartphone with preloaded apps to halt texting while driving. The operator also pledged to fund third-party research on behavioral factors linked to distracted driving and potential technological solutions that tackle those conditions. AT&T reports that the U.S. Department of Transportation, the Federal Communications Commission and more than 140 other organizations have thrown their support behind the operator's No Text on Board Pledge Day event, which it is celebrating today. In honor of the event, AT&T is expanding its ItCanWait.com website to include an online simulator depicting the dangers of distracted driving. For more:
- read this release Related articles:
AT&T launches free DriveMode app to curb texting behind the wheel
AT&T rolls out cloud-based mobile device management for small businesses
AT&T launches ToggleHub mobile app management platform
AT&T launches retailer point of sale app for iOS Read more about: AT&T
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Also Noted | This week's sponsor is EXFO. | 
| Webinar: Carrier Ethernet woes? Here's an economical approach to improving operational efficiency and network visibility.
Wednesday, October 10, 11am ET / 8am PT / 3pm GMT
This webinar introduces a centralized Ethernet service activation and monitoring solution that enables network operators to deploy cost-effectively, accelerate time to revenue and boost operational efficiency, while optimizing subscriber experience. Register Today! |
SPOTLIGHT ON... Apple releases new iOS 6 to consumers today Apple will roll out its new iOS 6 operating system overhaul to iPhone 4S, iPhone 4, iPhone 3GS, new iPad, iPad 2 and fourth-generation iPod touch devices later today, reportedly beginning at 1:00 p.m. ET. According to Apple, products running iOS 5 can download iOS 6 over the air--consumers may also connect their device directly to iTunes. Apple will preload iOS 6 on its new iPhone 5, slated for release on Sept. 21. First announced at Apple's annual Worldwide Developer Conference in June, iOS 6 promises deep integration with Facebook and introduces a new Maps platform to replace Google's Maps data. Also noteworthy: Passbook, a new app that stores and updates boarding passes, retailer loyalty cards, movie ticket apps and related consumer information and documents. Article > Implementing Connected Solutions: M2M and the Connected Life - Wednesday, September 19, 11am ET / 8am PT Within the next decade, billions of new Connected Life and M2M devices will be connected to mobile networks, providing consumers and businesses with an expanding array of applications, services and experiences. This webinar will provide a practical, in-depth look at how businesses today are realizing the opportunity presented by M2M and the Connected Life. Register Today! > Carrier Ethernet woes? Here's an economical approach to improving operational efficiency and network visibility - Wednesday, October 10, 11am ET / 8am PT / 3pm GMT This webinar introduces a centralized Ethernet service activation and monitoring solution that enables network operators to deploy cost-effectively, accelerate time to revenue and boost operational efficiency, while optimizing subscriber experience. Register Today! > Telco-OTT: the Good, the Fast and the Nimble - Thursday, September 27, 11am ET / 8am PT Service providers have been in a perennial battle with "over-the-top" internet vendors who leverage bandwidth but often do not play by the same regulatory or financial rules. Does it need to be a battle of us vs. them? Register Today! > The 1000x challenge; Small cells everywhere! - Wednesday, October 17, 12pm ET / 9am PT To solve the 1000x mobile data challenge, we need more small cells, actually, much more, and everywhere - But, isn't interference a limiting factor? How dense can we deploy them? What are the future enhancements that takes HetNets to the next level? Find out the answers at this Qualcomm webinar. Register Today!
| > BlackBerry? Jam Americas - September 25-27 - San Jose, California Mobile developers can benefit from valuable content at this showcase for the upcoming BlackBerry® 10 platform. Get Native, Web & Android development support, discover amazing UI and start building outstanding BlackBerry 10 apps. Register today at www.blackberryjamconference.com/americas. > Apps World Europe 2012 - 2-3 October 2012 Now in its 3rd year, Apps World has grown to be one of the leading global multi-platform events in the mobile industry, and this year's Earl's Court 2 event is set to be the biggest yet. With over 5000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for two days of high level insight and discussion. Register now. > Mobility Tech Conference - October 3-5 - Austin, TX Spend three productive days with peers exploring the "BYOD" consumer world and its increasing population of mobile broadband users. Focus on how carriers, service providers, equipment manufacturers, vendors, and others, will meet unprecedented demand for mobile broadband services. Register now. > HTML5 Summit, DevCon5 Event - October 3-5 - Austin, TX The HTML5 Developers Summit provides information and tools you need to exploit the capabilities of this revolutionary technology. Focus on what you need to know, whether it’s UI design, back-end development, building HTML5 business models or security to successfully implement HTML5. Register now. > Futurecom 2012 - October 8-11, 2012 - Rio de Janeiro, Brazil If you're interested in Brazil and Latin America, this is a must go! The largest Telecom event in Latin America: 14000 attendees, 43 countries, 20000sqm exhibition, International Keynotes, 250+ speakers. Most worldwide ICT companies exhibit at Futurecom, as well as all Brazilian Operators. Register now. > 4G World 2012 - October 29- November 1 - Chicago, IL 4G World 2012 focuses on the most challenging issues and obstacles facing mobile broadband operators as they try to manage the cost of unbridled traffic growth and exploit opportunities to capture sufficient revenues and generate a return on their 4G infrastructure investments. FierceMobileContent and FierceWireless Customers Save $300. Enter Priority Code 4GW12FIERCE to get your discount Learn more. > A new iPhone. Facebook's going mobile first. What next? > Appcelerate - November 9 - San Francisco, CA - Act now, save $150 > Content and Communications World (CCW) - November 14-15 - New York, NY Thousands of attendees and exhibitors alike participate in the ever-changing conversation surrounding content creation, management and distribution/delivery. Join them! Register today with VIP Code CCEY8 to receive your free pass! > Mobile Wallet Summit Europe - November 28-29 - London The Mobile Wallet Summit is the only show that looks at the future of mobile transactions. It brings together every industry you find in your physical wallet, loyalty, identity, ticketing and payments and provides a forum for debate on how they will fit on your mobile.
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| > Public Safety DAS Engineer - Houston, TX - Connectivity Wireless Solutions Connectivity Wireless Solutions delivers best in class consulting, engineering, project management, installation, and staffing services to wireless carrier and enterprise customers. The Public Safety DAS Engineer is tasked with collecting and analyzing RF data typically with tools such as test phones and needs analysis equipment such as ZK Celltest and spectrum analyzers. Learn More! > Project Manager - Washington, D.C. – IT WORKS! IT WORKS! is looking for mid-level, hands on professional with a balanced mix of technology and project management experience to support the development and implementation of a Wi-Fi project within a transportation environment in the Northeast United States. Learn more! > Project Manager Job - Charlotte, NC, USA – Yoh Yoh has a contract opportunity for a Project Manager to join our client in Charlotte, NC 28217. The Senior Project Manager is responsible for planning and managing medium to large sized application development projects. Six (6) years of previous experience with technical applications and/or information systems (or equivalent) required...Learn more. > Wireless Project Manager Job - Cerritos, CA, USA – Yoh Yoh has a one (1) year full time contract opportunity for a Wireless Project Manager to join a large telecom client located in the Los Angeles CA area (Cerritos CA). Responsibilities include managing project completions (LTE, UMTS, NSB, and all other modifications) from issuance of work order to turn up including finance and timeline forecasts. The ideal candidate will have strong organizational and communication skills, be able to work independently and be able to work on scheduling and reporting...Learn more. > Field Technicians (5) Job - Melbourne, FL, USA – Yoh Yoh has five (5) month contract opportunities for five (5) Field Technicians to join our client in Melbourne, FL. This job will involve going out to sea and working on the Royal Caribbean Cruise Ships 2-3 weeks out of a month. Our client is an international communications and information technology company serving government and commercial markets in more than 150 countries. Minimum two (2) years' experience with VSAT systems required...Learn more. > Field Technician (CDMA and LTE experience preferred) Job - Plano, TX, USA – Yoh Yoh has a contract opportunity for a Field Technician (CDMA and LTE experience preferred) to join our client in Plano, TX. Responsibilities include developing proficiency in primary skills of customer relations, basic electricity, basic electronics, basic telephony, radio principles for CDMA, LTE and iDEN, and basic principles of digital transmission, fiber communication, data communication, telephony terminology, industry standards, and on-line network control/maintenance systems. Must be able to multi-task and maintain composure in stressful and demanding work environment...Learn more. > Need a job? Need to hire? Visit FierceWirelessJobs | |
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