11 mobile startups that will change marketing

September 24, 2012 Issue Subscribe | View online 2nd annual iMedia Agency Awards. Submit your nominations now! 11 mobile startups that will change marketing By Kyle Montero The iMedia community has spoken: Here are the best mobile startups in the media and marketing landscape. What can they do for you? 4 ways to waste fewer impressions By Justin P. Williams There's no excuse for throwing away money on campaigns with no explicit next step. Here's how to tie your efforts more closely to your results. Why Facebook advertising ROI is vastly undervalued By Josh Dreller Rarely getting its share of the credit, Facebook advertising has marketers constantly debating its value. Cast aside your doubts and recognize the true ROI that Facebook ads deliver. 2 ways to help your content go viral With Andy Wiedlin Word of mouth is the king maker in today's content playground. Here are two tips for getting audiences to share your articles and videos with their peers. Blog Posts 9 Tips for Driving Traffic with Twitter By Meghan Bender When it comes to growing your blog and expanding your reader base, social media is a great tool. Unfortunately, it doesn't come with an instruction manual. At Skimlinks we work with thousands of online publishers to grow and monetize their sites and... 10 Ways to Convince Anyone About Social Media Marketing By David Murdico If you're having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and... Marissa Mayer's Smartphone Giveaway – What it Means For Your Content By Lee Schneider Yahoo's new CEO Marissa Mayer has done something of an Oprah, promising all Yahoo employees a new Apple, Samsung, Nokia or HTC smartphone. As part of the same bold move, Yahoo is discontinuing IT support for its employees' Blackberrys.Ouch. That... Creating model clients with proactive education By James Trumbly "I can't believe she asked me that." "I spent three hours going over the details of the proposal with him, and then at the last minute he backed out!" "I thought she wanted us to install a new kitchen sink and now she wants an entire remodel. And she... How to do the simple 1-hit local listings yourself By Leslie Van Zee Local marketing is an area of Internet marketing that has gotten more attention recently as it has gained popularity among businesses of all sizes. There are companies that specialize in local marketing, but these are some basic local marketing... Content is Standing Still. It Is Time to Add Motion. By Atul Patel Flip through a major magazine and you will see pages on pages of text next to still images. Tune your radio station dial to the local news, talk, or music-related programming, and you might try hard to visualize what you're hearing. And even when you... Cover Stories Why brands aren't becoming publishers 5 reasons Pinterest is overhyped for brands 9 infographics marketers need to see 4 secrets to successful content marketing 11 mistakes to avoid on your digital marketing resume Latest Jobs ACCOUNT SUPERVISOR Senior Account Director Sales Manager PR/Communications Manager Sales Representative More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature Jessica Bowman, CEO of SEOinhouse Gurbaksh Chahal, Founder and CEO, Radium One Natalie Cupps, VP Digital Marketing and Sales, LACED Agency Rebecca Denison, Senior Social Media Analyst, Digitas Sheldon Gilbert, Founder and CEO, Proclivity Systems Rei Inamoto, Global Director, AKQA Joshua March, Co-founder and CEO, Conversocial Mihael Mikek, CEO and Co-Founder, Celtra Stephanie Shkolnik, Social Media Director, Digitaria Dana Todd, SVP of Marketing and Business, Performics We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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