Is Content Exclusivity Going Extinct? Redefining Agreements in the Current Digital Landscape By Atul Patel The traditional understanding of how video content exclusivity worked went something like this: Producers sold exclusive content syndication rights to the content distribution network that offered the highest bid; the network in turn made millions in... 3 Most Asked Questions for Ad Networks from Indonesian Advertisers By Saiful Achmat For the past five years, as an ad delivery channel, ad network has been growing fast in Indonesia. More local ad networks offering local targeting emerge every year. Not only struggling to survive in this new emerging online advertising, they are also... Will Pumps Steal the Election? By Victor Cruz How often do you see a CNN news host reach beneath their desk to remove a woman's pumps? It got my attention when CNN's Piers Morgan did just that at the live telecast coverage of the Democratic National Convention in Charlotte. Sitting opposite... What Matters…Now By Doug Weaver There's something really significant about the close of the Labor Day Weekend. It all gets serious and focused now. The beach stuff gets put away, schools back in session. And as a seller, you're staring right down the barrel at your fourth... Shadows in the Cave: Getting to the Truth in Sales By Andy Wiedlin One of my favorite parables is Plato's Allegory of the Cave. It is a simple but deep analysis of the human condition, and it also applies to our world of professional sales. In the cave and in real life it's hard to distinguish shadows from truth.... The Path to Rich Media Enlightenment: 5 Best Practices to Achieve Success By Ryan Manchee While the revered banner ad may be celebrating its 18th birthday this year, the rich media ad has gone through many transformations and rebirths -- much like everyone else's favorite 18 year old, Justin Bieber. Through proper media strategy, creative... JiWire Launches "The Location Graph" – Delivers Real Time Geo-Centric Audience Targeting By Dan Wittmers Location, location, location! We've all heard or used this phrase in a multitude of fashions over the years, but the mobile platform has taken this to an entirely new level. Location is one of the key differentiators that separates... How To: Recognize the Power of Brand Advocates By Keith Trivitt For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type of digital marketer. Whether you're working on a search... | 
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