Retargeting & Rethinking the Click By Walter Knapp There's too much online ad inventory. CPMs are plummeting. Click-through rates are a third of what they were a few years ago. Banner blindness is pervasive. Clickers are naturally born. RTB means "Race To the Bottom." At least that's what we all read in... It's Time To Replace Net Promoter Score By Jeffrey Fleischman I know it will create a variety of reactions, some visceral, that I advocate Net Promoter Score (NPS) be replaced as the primary measure of a brands health. Although the underlying principles of NPS are still valid, it should be subordinate to the... The downside of Daily Deals By Leslie Van Zee Many local businesses have started to introduce flash sales in order to encourage consumer spending. However, are these sales really practical and worth the lost income on what would have otherwise been a full sale? This should be an important topic... Five Ways Facebook's iOS Update Saves Time for Marketers By Marc Poirier No, there isn't a new interface that makes uploading ads easier. This is really about how the most recent update to the Facebook app on iOS devices is saving marketers time. And while it's not saving our time by making things faster on the back-end, it... It's Not You, It's Not Me, It's the Industry. Breaking Up is Hard to do in Digital Ad Land By Marc Mallett We've all been there, on both sides of the phone or Inbox. She won't stop calling, he won't pick up. Are my emails going to the Junk Folder? Another email from him -- Delete. I'm not talking about singles asking for second dates. I'm referring to the... The Greatest Story Ever Sold By Mark Kinsley Thomas had jet-black hair and tan skin. He could run faster than anybody in junior high school. During long walks in the woods, Thomas would mimic the sounds of birds; he had no trouble moving through the forest undetected.In many ways, he was a... | 
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