Brightcove+Analyst Webinar: Upgrade Your Video Strategy

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This week's FierceOnlineVideo is brought to you by Brightcove.   It's no secret that the consumption of online video content is growing by the day. Video is the preferred social medium by consumers and is the most effective way to tell a story for marketers today. Half of interactive marketers expect online video to increase in effectiveness over the next three years as opposed to other marketing tactics like email marketing and display advertising, but many marketers are still not fully utilizing the power of online video to help tell the story and build engagement with customers. Join Darika Ahrens, analyst at Forrester Research, and Steve Rotter, vice president of digital marketing solutions at Brightcove, as they discuss how marketers can leverage video across their brand ecosystem more effectively. Darika and Steve will show the many ways in which video content can drive value throughout the customer lifecycle, as well as provide a framework to help marketers better define their online video strategy. The webinar will address the following critical elements: Online video trends affecting marketers today Examples of how video content drives value across each point in the customer lifecycle How you can use a variety of sources to incorporate video across your entire brand ecosystem Best practices for succeeding with online video REGISTER NOW Brightcove Inc., a leading global provider of cloud content services, provides a family of products used to publish and distribute the world's professional digital media. The company's products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, the pioneering content app platform. Together, more than 4,200 customers in 50 countries rely on Brightcove's cloud content services to build and operate exceptional media experiences across PCs, smartphones, tablets and connected TVs. © 2012 Brightcove, Inc. 290 Congress Street, 4th Floor, Boston, MA 02210, USA Terms & Conditions   Privacy   Email Preferences Want to reach 23,000+ FierceOnlineVideo subscribers with your own message? Contact jfordi@fiercemarkets.com or call 202-824-5041.   About this email: In order to receive FierceOnlineVideo for free, we ask that you accept an occasional email promotion from our sponsors. We carefully screen each promotion and never sell or give away your personal information. If you do not want to receive these messages, you can unsubscribe entirely from FierceOnlineVideo. Click here to unsubscribe. FierceMarkets Inc.   1900 L St. NW, Suite 400   Washington, DC 20036