Building Customer Entanglement with OpEx Models

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Building Customer Entanglement with OpEx Models

This white paper discusses how solution providers can promote operational expense engagements over capital expense projects to develop deeper, longer-lasting ties with customers. It discusses the benefits solution providers and their end-user clients can realize by opting for recurring operational-type expenses, and gives examples of how existing engagements can be migrated from CapEx to OpEx opportunities.

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