Case Study: How MLB teams enhanced customer loyalty with social CRM

Social media has given businesses the ability to actively engage with customers, allowing them to gain feedback and enhance the customer experience based on what customers want. Leveraging this technology in a competitive and digital marketplace can build a loyal customer base while remaining ahead of the competition. However building an effective CRM strategy is not clear-cut as it seems. Explore this expert e-guide to find out how organizations such as Major League Baseball (MLB) are effectively using social media to enhance the customer experience. You’ll learn: How MLB uses social media to make fans feel connected to their teams Strategies for Twitter, Facebook, and Pinterest And more.

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