Could Twitter rage help end the NFL referee lockout?

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September 26, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Could Twitter rage help end the NFL referee lockout? The National Football League is taking a beating on Twitter after a questionable call by replacement referees during Monday night's Seahawks-Packers game. League officials say they care more about TV ratings than social media chatter. Still, with everyone from NFL players to President Barack Obama posting disgruntled tweets in response to the episode, experts are divided as to whether the NFL will be able to keep ignoring angry Twitter users. Adweek (9/25), Wired.com/Playbook blog (9/25)       Crazy Marketing Projects? Meet AtTask. Marketing is a crazy, interdependent process with way too many variables and colorful personalities. Rather than starting a project and hoping for the best—give your team a tool that helps them maintain schedules and sanity without compromising creativity. Watch this free webinar and get control today. Network Update    Myspace hatches plan for another comeback Myspace is hoping to reinvent itself as a social network for artists, the once-mighty site's owners say. A promo video tweeted by pitchman Justin Timberlake suggests the new site is inspired by Pinterest, Instagram and Facebook, and will have a focus on music. "In a single sentence, it's a social network for the creative community to connect to their fans," says Myspace co-owner Tim Vanderhook. The Guardian (London)/US News Blog (9/25)       Facebook taps Bango for billing via carriers Facebook users can now bill virtual gifts and game credits directly to their mobile carrier in the U.S., Germany and the U.K. The service is powered by Bango, which plans to expand it to other countries this year. TechCrunch (9/24)       What Ads Work on Facebook, Twitter and LinkedIn? Creating a social advertising campaign that pays off can be a challenge. Download this free report, from the experts at Wildfire, and learn the best practices for Facebook, Twitter and LinkedIn. Click here to download your free copy! Ideas in Action    Twitter users prepare for the "aporkalypse" The pork industry warned this week of impending bacon shortages, prompting Twitter users to post panicked messages, crack jokes and share strategies for coping. "Lock your doors. It's going to get crazy out there," warned one Twitter user. The Washington Post/All We Can Eat blog (9/25), Mashable (9/25)       The Top Inbound Marketing Metrics for B2B Marketers With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline. Research and Reports    Social media isn't driving online sales Fewer than 1 in 100 online sales can be traced back to a social media post, according to a new Forrester Research report. "Social continues to struggle and registers as a barely negligible source of sales for either new or repeat buyers," argues researcher Sucharita Mulpuru. Business Insider (9/25)         Tackle privacy concerns with a Value-For-Data Exchange Despite online privacy concerns, research shows that consumers continue with online tasks and exchange their data if they perceive a benefit. Learn the details of consumer apprehension and how marketers can clearly state their value proposition to defuse these concerns. Read more in this FREE white paper. SmartPulse  Which do you think is more difficult: Planning a social media strategy or implementing it? Implementing it  64.62% Planning it  35.38% Does your organization have a social media translation problem?: Marketers love to argue over whether tactics or strategy are more difficult, but that argument obscures a much more serious problem, argues SmartBrief editor Jesse Stanchak. Rather than focusing on who has the tougher job, companies should be working to ensure that strategy and tactics are properly aligned, he writes at SmartBlog on Social Media. Do you think CEOs should be on Twitter? Yes No The Takeaway  It's time to get busy on Google+ Many brands have signed up for Google+ in order to safeguard their digital real estate, but haven't yet done much with their accounts, writes Heather Taylor. With Google+ usage expanding -- and average user engagement metrics rivaling Facebook's -- it's time for such brands to get busy. "If you're just sitting on your brand page, you're missing a huge opportunity to get ahead of your competition," Taylor writes. eConsultancy.com (9/25)       Executives who tweet find mixed results With a few notable exceptions, CEOs are giving Twitter a wide berth, arguing that the risks and time investment outweigh the potential rewards. That's a shortsighted approach, says former Medtronic chief executive Bill George. "People want CEOs who are real. They want to know what you think. ... Can you think of a more cost-effective way of getting to your customers and employees?" he asks. The Wall Street Journal (9/25)       Social Shareable  If Rube Goldberg had been a Lego fan After 600 hours of construction time, an obsessive Lego fan has created a colossal Rube Goldberg contraption that shunts, rolls and catapults small balls along a 100-foot-long track. CBS News (9/26)       Position Title Company Name Location Social Media Specialist - Search and Reputation Banfield Pet Hospital Portland , OR Customer service Representative/Bookkeeper Duval Srt Couture New York, NY Social Media Manager (2 positions) Airlines for America Washington, DC Social Media Specialist WhiteWave Foods Broomfield, CO Click here to view more job listings. Featured Content    6 Ways to Test Your Website Ritika Puri 4 Ways to Manage Sales for Optimum Growth Teresa Spangler The Biggest Branding Mistake You Can Make Mike Michalowicz Survey Finds Too Much Economic Uncertainty to Expand Courtney Rubin Why You Should Reveal Everyone's Salaries Max Nisen SmartQuote  You have to take some chances. You have to put yourself out there." --Mark Bertolini, CEO of Aetna, as quoted by The Wall Street Journal       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Tuesday, September 25, 2012 Monday, September 24, 2012 Friday, September 21, 2012 Thursday, September 20, 2012 Wednesday, September 19, 2012     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information