Friend, Are Your Customers Tasting You?

Having trouble viewing this email? Click here     Share: Follow: Are You Letting Prospective Customers Taste You? Over the weekend I was with my children at the mall shopping for something and looking for a bite to eat after a Sunday service. We got what we came for and then went to the mall's food court to figure which of the 587 different options (not quite that many) of restaurants we wanted to go to. For my children, it was pretty easy - they like Popeye's fried chicken. I like it as well, but I also like different food - every now and then. Well I walked past each establishment and a Thai Restaurant was passing out samples of food. I tasted a sample and instantly knew I had to have the full plate. While I don't believe that everyone in business must use the freemium concept - give away 80% of your product and convert a small percent to sales - I do think that you need to make a way for customers to get a sample of what you can do for them. 1. It builds trust 2. There are many other competing options 3. They can know that you are confident of what you do. 4. It builds lead generation 5. This creates built in and very low cost or free marketing 6. It makes everyone more comfortable Have a great day today and let your customers and prospective customers TASTE YOU.   Friend What a wonderful Tuesday it is! Right now, I'm in the air on the way to the first of my 6 city Small Business Technology Tour - first stop San Francisco. http://www.smallbiztechtour.com While I was eating lunch in Manhattan last week I noticed two food trucks (see pics above). One food truck had a long line - one did not. One had built a brand in the community. One had differentiation. One was different. One stood out. One did not. Guess which was which. Our (me and Infusionsoft) series "Dating Your Leads. Marrying Your Customers." is off to a rocking start. Last week's event on Mobile Apps was great. October 2nd, is the next event focused on Web Marketing and Lifecycle Marketing - http://bit.ly/webmarketing2october If you want to keep up to date on small biz tech news of the day follow me on Twitter at @ramonray or subscribe to this newsletter. Anita Campbell ( Smallbiztrends) and I are working hard on the Small Business Influencer Awards - http://www.smbinfluencer.com . Remember to VOTE and save the date for Oct 17th the awards gala. Interested in an all in one sales and marketing software? Interested in ONE database for your customers? Interested in using one software for email marketing, e-commerce, analytics and more? Check out Infusionsoft     Get nuggets of knowledge on Twitter- @ramonray Get tech knowledge on Facebook - facebook.com /smallbiztechnology.com   Get easy tech insight! Buy my book! Interested in an easy to read book helping you quickly understand technology in words you can understand? Check out Technology Resources for Growing Businesses     If you no longer wish to receive our emails, click the link below (but before you do let me know WHY?) Unsubscribe 50 Walnut Street, Suite 1 Montclair, New Jersey 07042 United States (917) 685-3920