   | | | Today's Buzz |  | | |  | - Google counters Facebook's Instagram with Snapseed deal
Google has acquired Nik Software, which makes Snapseed, an Instagram-like photo-editing application that was named the iPad application of the year in 2011. The program is more robust than Instagram, even if it's not free, Sarah Mitroff writes. "The acquisition could help Google add even more photo features to Google+, or help it build its own Instagram-like functionality into the Google+ apps," Mitroff writes. Wired.com (9/17), CNET (9/17)        |  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! | |
| | | Network Update | | | |  | - Foursquare will try to lure back former users in U.K.
Foursquare says it will expand its brand partnerships in the U.K., in the hope that additional deals and discounts will help it lure back onetime users who've allowed their accounts to lapse. The network needs to convince users that it's about more than just check-ins, business-development chief Holger Luedorf says. "We are trying to shift the mindset of users to try us again as we have moved forward," he says. MarketingWeek.co.uk (U.K) (free content) (9/18) |  | Tackle privacy concerns with a Value-For-Data Exchange
Despite online privacy concerns, research shows that consumers continue with online tasks and exchange their data if they perceive a benefit. Learn the details of consumer apprehension and how marketers can clearly state their value proposition to defuse these concerns. Read more in this FREE white paper. |
 | | | Ideas in Action | | | |  | - Muslims co-opt Newsweek's "#MuslimRage" hashtag
Newsweek asked its readers to use the hashtag "#MuslimRage" to discuss a cover story on violent Middle Eastern protests, but social media users instead used the tag to mock Newsweek and discuss the things that really annoy them with a dose of gentle good humor. "I'm having such a good hair day. No one even knows," one Muslim woman tweeted. National Public Radio/The Two-Way blog (9/17) |  | Three Keys to Improving Facebook Reach and Engagement.
Read EdgeRank Unveiled and learn exactly how the most successful pages on Facebook maximize engagement and increase their EdgeRank scores. Click here to download your free copy! |
 | | - Marketers plan more social media spending in 2013
Two-thirds of consumer-facing businesses say they've generated leads on Facebook, and 40% say they've scored sales directly from the social network, according to a Webmarketing123 report. More than half of the business-to-consumer marketers polled said they plan to increase their social spending in 2013, and 46% said they expect to keep their social media budget steady. Business-to-business marketers were less bullish, with 41% saying they'd increase spending and 56% holding steady. eMarketer (9/17) - How social media ate search marketing's lunch
Visits by U.K. users to major search engines decreased sharply in August, according to Experian Hitwise data, suggesting both that social networks are eating into search traffic and that Google and Microsoft's social-search features might be backfiring, Robert Andrews writes. "The key thing here is the growing significance of social networks as a source of traffic to websites," an unidentified Hitwise representative said. PaidContent.org (9/18) - Don't ignore angry social media fans
Many companies bury their heads in the sand when things start going wrong on their social media channels, writes Roger Dooley. Tweeted complaints or irate Facebook comments should be seen as opportunities for engagement, he writes. "The data shows that even when a problem is no longer fixable, a simple apology can still turn a negative attitude into a positive one," Dooley writes. Forbes (9/18) - Are you making the most of LinkedIn's marketing tool kit?
LinkedIn is a powerful tool for small-business owners, but not everyone puts the site's built-in marketing tools to good use, Tasha Cunningham writes. Display ads and recommendation ads are a powerful tool for SMBs, but using unpaid options such as internal mail and simple status updates can also be an effective way to build your brand. The Miami Herald/BizBytes101 (free registration) (9/17) | Social Shareable | | | |  | - Wheelchair users can go off-road too
Wheelchair users can go off-road in customized chairs. The motorized Tank Chair features treads instead of wheels, and reportedly can handle snow, sand and riverbeds; the BOMA 7 is touted as able to handle off-road conditions and staircases; and nonprofit group Freewheeling sponsored an underwater chair with a plastic fin and scuba tanks. Core77.com (9/14)
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--Roger Dooley, writing at Forbes |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, September 17, 2012
- Friday, September 14, 2012
- Thursday, September 13, 2012
- Wednesday, September 12, 2012
- Tuesday, September 11, 2012
| | | Lead Editor: Jesse Stanchak
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