 | | | Today's Buzz |  | | |  | - Twitter faces pressure to show path to profits, experts say
After Facebook's initial public offering, Twitter and other rivals are under increasing pressure to show they can post real profits as well as strong traffic and growing user numbers. Twitter, particularly, needs to come clean about its plan for making money, analysts say. "What Twitter is doing today isn't sustainable ... Twitter needs to figure out its business model if it's going to become a public company," says Wharton professor Shawndra Hill. Knowledge@Wharton (9/26)        |  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! | |
| | | Network Update | | | |  | - Focus on recommendations gives Foursquare a new lease on life
 It's worth giving Foursquare a second chance, writes Max Tatton-Brown. The location service has evolved from a mere check-in tool to a useful way for people to search for and make sense of crowdsourced information about their surroundings, leading to be better location discoveries. "It seems that [Foursquare's] search for purpose may be answered by an increased purpose for search," Tatton-Brown writes. Wired.co.uk (U.K.) (9/27) |  | Crazy Marketing Projects? Meet AtTask.
Marketing is a crazy, interdependent process with way too many variables and colorful personalities. Rather than starting a project and hoping for the best—give your team a tool that helps them maintain schedules and sanity without compromising creativity. Watch this free webinar and get control today. |
 | | | Ideas in Action | | | |  | - How social influences Target's website
Target's website revamp last year created a space for social content, from recipes to expert advice on how to style an outfit, that customers often seek, said vice president Dustee Jenkins. "It takes a lot of time. It takes a lot of energy. Once the content is out, it's out. There's no taking it back." Women's Wear Daily (subscription required) (9/26) - Universities get an "F" in social media pedagogy
Institutions of higher learning aren't adequately equipping students with the social media skills employers are now looking for, experts say. A handful of institutions offer for-credit courses on social media usage, but few successfully integrate social media into their regular curricula. "Faculty must change how they research, learn, communicate and collaborate, and model this behavior in all their classes and for their students," says Syracuse's William Ward. CNNMoney/Fortune (9/26) |  | The BEST names in business.
The FORTUNE Datastore is your access to globally recognized FORTUNE lists, company contact information, and research solutions. Our products are a great resource for competitive intelligence, identifying leads, and industry insight. Put the power of FORTUNE in your hands. |
 | | | Research and Reports | | | |  | |  | Get the Exclusive Report from Forrester - The Facebook Factor:
Quantifying the Impact of a Facebook Fan on Brand Interactions.
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 | | | The Takeaway | | | |  | - 5 tips for getting started with social media ROI
To get the most out of your social media campaigns, it's important to look at both hard and soft metrics, writes Chris Martin. Hard data about costs and benefits are the key to meaningful ROI calculations, but bosses shouldn't overlook less-tangible ways social media can elevate a brand. "Even though these kinds of returns are difficult to quantify, there's no denying that they do have an effect on a business's social media program," Martin writes. SmartBrief/SmartBlog on Social Media (9/27) - Authenticity is everything, says RPA social media chief
Authenticity is a social brand's biggest asset and must be fiercely defended, says J Barbush, RPA's director of creative social media. The touchy-feely nature of social engagement demands honesty and transparency, Barbush says. "Once you go in the direction where you fake it, there's no going back. It's like you're done, you lost it," he says. ClickZ (9/26) |  | Tackle privacy concerns with a Value-For-Data Exchange
Despite online privacy concerns, research shows that consumers continue with online tasks and exchange their data if they perceive a benefit. Learn the details of consumer apprehension and how marketers can clearly state their value proposition to defuse these concerns. Read more in this FREE white paper. |
 | | - Buddhist statue samples match space rocks in Chinga meteorite field
 An iron Buddhist statue, brought by the Nazi party of Germany to Europe, was made from a meteorite that likely fell along the Mongolian and Siberian border 10,000 years ago, according to a study by a team of researchers including Elmar Bucher of Stuttgart University. An analysis of statue samples showed they closely match the known space rocks that scattered from the border's Chinga meteorite field. LiveScience.com (9/26)
 | To be truly successful with social, companies must listen to the actual users of those tools and processes rather than force something from the top down."
--Narinder Singh, chief strategy officer at Appirio, as quoted at CBROnline.com |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, September 26, 2012
- Tuesday, September 25, 2012
- Monday, September 24, 2012
- Friday, September 21, 2012
- Thursday, September 20, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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