   | | | Today's Buzz |  | | |  |  |  | Research Report: Consumers Leave Sites When Forced to Create an Account. Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. In this research report discover the preferred alternative for 77% of consumers. Download the free report now. |
 | | - We'll keep fighting for free speech, Twitter lawyer says
Twitter will continue to engage in legal battles with those who seek access to its users' data, says Alex Macgillivray, the social network's head lawyer. The whole point of Twitter is to facilitate free speech, not to become an arbiter or enforcer on behalf of those in power, Macgillivray says. "No one wants a pen that has an opinion about what you write. Everyone wants a pen that will write what you tell it to write," he says. GigaOm (9/2)       | | | - Why Twitter may beat TV for convention coverage
TV viewership for Mitt Romney's acceptance speech at the Republican National Convention was down sharply from Sen. John McCain's speech four years ago, Nielsen reports. That combined with other data may signal a shift from TV to social channels, as Twitter saw 5 million RNC-related tweets this year, compared with 365,000 tweets for both conventions in 2008. "You are no longer tethered to that screen in your living room. ... It's incredibly transforming and freeing," says Adam Sharp, Twitter's director of government and news. Google/The Associated Press (9/3) | | | - Study: Social media isn't shaping users' political views
Social networks aren't playing a particularly important role in the political process, according to a study from the Pew Internet and American Life Project. Less than 40% of social media users say such networks play an important role in their consumption of political news, and a quarter say social networks provide them with an important place to discuss political issues. Politico (Washington, D.C.) (9/4) - Your social campaigns should be cheap and cheerful
It pays to minimize the initial investment to help maximize the return on a social campaign, Marko Muellner writes. Rather than paying top dollar for custom microsites and management tools, focus on developing cheap, sustainable and easily scalable strategies. "Not only will you find your campaigns more efficient, but more effective at turning likes into purchases and lifetime value," Muellner writes. SmartBrief/SmartBlog on Social Media (9/4) - Fast-growing companies fall short on Twitter
Some of the U.S.'s fastest-growing companies may be performing well, but they're falling short when it comes to social outreach, Ashley Zeckman writes. Firms such as Allergan, Susser Holdings and CVR Energy have patchy track records on social sites, and could be growing even faster if they started engaging via social channels in earnest, Zeckman writes. TopRankBlog.com (9/4) | | | - Modern science brings sight to the blind with bionic eye
Doctors in Australia have succeeded in implanting a prototype of the world's first artificial eye in a blind patient, giving the woman the ability to see light. The breakthrough -- by a government-funded consortium known as Bionic Vision Australia -- involves using electrodes to stimulate optical nerve endings. The researchers are now hoping to perfect technology that will enable the patient's brain to "build" shapes out of the light, in the hopes of allowing the patient to receive full vision. Popular Science (8/31) Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers.
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
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