MTV invites Twitter buzz with mystery-concert campaign

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September 7, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Analysis: How Obama became a social media superstar President Barack Obama's convention speech on Thursday generated almost twice as much Twitter buzz as his wife's speech, and more than three times as much as Mitt Romney's speech at the Republican convention last week. Obama's social media performance is the result of a well-honed strategy that combines classy comebacks to online criticism with innovative organic outreach methods, Amber Mac writes. "No matter what happens in November, his tech term has already won," Mac writes. Politico (Washington, D.C.) (9/7), Fast Company online (9/7)       Research Report: Consumers Leave Sites When Forced to Create an Account. Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. In this research report discover the preferred alternative for 77% of consumers. Download the free report now. Network Update  Facebook exec says there's no China expansion in sight Facebook has no plans to enter China in the foreseeable future, North Asia director Jayne Leung says. Leung said at a conference in Hong Kong that Facebook has not found an approach to social media that is compatible with Beijing's demands and Facebook's own corporate values. TheNextWeb.com (9/7)       Other News Is Twitter planning to halt support for its Mac client? TechCrunch (9/6)       Ideas in Action  MTV invites Twitter buzz with mystery-concert campaign MTV will host four big concerts in "unusual, visually stunning venues" across the country -- but won't tell anyone where the events are to be held. The company has created a dynamic online map that will gradually zoom in on the concerts' locations as more and more people tweet about the events. The concerts will also feature real-time Instagram, Facebook and Twitter integration to amplify online buzz. Brand-E (9/6)       Vending machine rewards check-ins with free candy Advertising executive Tyler DeAngelo has built a gumball machine that dispenses free candy to anyone who checks in on Foursquare or Facebook while standing nearby. DeAngelo says the dispenser offers a cost-effective way for brands to reach thousands of people for the cost of a few pieces of gum. "It's a slightly different way of thinking of the role of a vending machine," he says. Vending Times (9/2012)       Grey Goose goes social to promote Cherry Noir vodka Grey Goose is running an Instagram- and Pinterest-focused social media campaign to promote its Cherry Noir vodka line. The campaign focuses on a fictional "Hotel Noir," with images and content related to the supposed hotel being released on the social sites on a weekly basis. MediaPost Communications/Marketing Daily (9/6)       Research and Reports  Study: People love information, but not the trivia of the social Web People aren't suffering from digital information overload, researchers say, but that doesn't mean they're happy about the amount of junk flowing through their social timelines. Interviews with 77 people found that 22 of them said they had negative feelings about social networks, apparently because they were bored by the amount of trivia their contacts posted to the sites. The Huffington Post (9/4)       The Takeaway    Join LinkedIn, but don't toss out your Rolodex For small-business owners, social media can be "like putting your Rolodex on steroids," Melinda Emerson writes. Still, forging and maintaining social relationships with clients or customers requires hard work, Emerson warns: "[B]uilding meaningful relationships in social media can take more effort than meeting people face-to-face." The New York Times (tiered subscription model)/You're The Boss blog (9/7)       How to Crush Your Competitors on Social Media in 30 Days You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine! Social Shareable  Stephen Colbert takes the wind out of meaningless social media stats The media's context-free coverage of the social media buzz surrounding the Republican and Democratic conventions was "the greatest numbers-related reporting since Cronkite broke the horrific cannibal story that 7 8 9," satirist Stephen Colbert said. He offered his own take with the help of the "Internet Numbo-Tron 3000," a tool that spits out integers at random without any supporting information. Advertising Age (tiered subscription model)/Campaign Trail blog (9/6)       Position Title Company Name Location Sr. Business Leader, Global Digital Marketing Strategy and Capabilities VISA Foster City, CA Social Media Specialist WhiteWave Foods Broomfield, CO Click here to view more job listings. Featured Content    The Single-Bag Solution for Business Travel Branding Lessons From This Year's Political Conventions How to Attract Tech-Savvy Workers Outside Big Cities SBA, Business Owners Defend Obama at DNC SmartQuote  With so much noise in the digital space, it's critical to treat your engagement like a marathon -- train efficiently and pace yourself so you're ready for the big run." --Amber Mac, writing at Fast Company online       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Thursday, September 06, 2012 Wednesday, September 05, 2012 Tuesday, September 04, 2012 Friday, August 31, 2012 Thursday, August 30, 2012     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information