   | | | Today's Buzz |  | | |  | - Is social TV ready for primetime?
Broadcasters are growing more reliant on social media to engage fans, using social metrics to measure viewers' passion and allowing online chatter to help shape scripts. Marketers say they're able to demonstrate a relationship between broadcast ratings and social buzz, for shows as well as brands that associate with them. "People were really, really concerned about social being a spoiler, but it actually worked as an accelerant," says Peter Naylor of NBC Universal. Adweek (9/17), Advertising Age (tiered subscription model) (9/17), The Wall Street Journal (9/16)        |  | The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers. | |
| | | Network Update | | | |  | - Winklevoss twins back SumZero network for investors
Tyler and Cameron Winklevoss, the twins who said Mark Zuckerberg stole their idea for Facebook, are back with a social media project. The pair have put $1 million into SumZero, a social network for investors, and say they plan to have a hands-on role at the company. "My favorite toy as a kid was Legos. I loved building things, and that's what we're doing with SumZero," Cameron says. The Atlantic Wire (9/16), The Wall Street Journal (9/16) |  | Get the Exclusive Report from Forrester - The Facebook Factor:
Quantifying the Impact of a Facebook Fan on Brand Interactions.
Learn how to quantify the impact of your brand's Facebook fans.
Click here to download your free copy! |
 | | - How HBO's connector-in-chief handles social data
HBO takes social seriously, both through its second-screen HBO Connect platform and as a way of maintaining relationships with fans during the gaps between seasons of their favorite shows, says Sabrina Caluori, the network's social media marketing chief. The key problem is figuring out how to gauge success without drowning in data, Caluori says. "One of the challenges in this space is that almost everything is measurable in some way, and it's trying to find the right insights from that data," she says. FastCoCreate (9/14) | Research and Reports | | | |  | - How to look beautiful on Facebook
People who want others to perceive them as attractive based on their Facebook page should spend less time posing for profile photos and more time cultivating social interactions, researchers say. Subjects rated people as more attractive based on the number of positive comments left on their pages, researchers found, especially when the comments were congruent with a particular person's self-presentation on the site. TheAtlantic.com (9/17) |  | You know more about your customers than ever before!
But who owns what data and who has access to it gets complicated fast. Online data continues to grow exponentially and the importance of developing a data privacy strategy is critical. Download this FREE white paper and learn how to develop a comprehensive strategy. |
 | | - Buzz lessons from a rare Apple misstep
Apple's celebrity-driven Siri commercials have generated mixed social buzz, and that's a reminder to marketers in all channels that even the most innovative companies can't afford to rest on their laurels when it comes to driving word-of-mouth, Murray Newlands writes. "[D]on't settle for entertaining fans or boring them with technical specs. Instead, tell them how your product is going to revolutionize their lives," he writes. SmartBrief/SmartBlog on Social Media (9/17) | | | - "Waterbears" from outer space?
Tardigrades -- also know as "waterbears" and "moss piglets" -- are tiny eight-legged creatures with a startling ability to survive in extreme environments by entering a hibernation-like trance. Scientists have found the critters living beneath glaciers and in boiling springs, and some of them survived being exposed to the vacuum of outer space for 10 days. While the arthropods are capable of surviving in space, most scientists say they likely evolved in hostile environments on Earth. SmithsonianMag.com/Surprising Science blog (9/17) Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers.
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
- Updated SmartBrief privacy policy
SmartBrief has updated its privacy policy to better reflect the state of the digital world. View the updated policy.  | [S]ocial strategies in TV land are alive and well."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, September 14, 2012
- Thursday, September 13, 2012
- Wednesday, September 12, 2012
- Tuesday, September 11, 2012
- Monday, September 10, 2012
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