 | | | Today's Buzz |  | | |  | - Twitter debuts brand-friendly profile-page updates
Twitter has followed Facebook's lead by upgrading its profile pages, giving corporate users more control over how they present themselves to consumers. That suggests that Twitter and Facebook's monetization strategies are converging, putting the two networks on a collision course, Andrew Nusca writes. "Despite their differences, both companies are influencing each other in their attempt to find a sustainable way to use their massive, attention-grabbing digital networks to make money from users," Nusca writes. CNET (9/18)        |  | The Merge
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| | | Network Update | | | |  | - Tool lets marketers access Twitter's full archive
Gnip's "historical powertrack" tool promises to give marketers and brands access to Twitter's full historical archive. That should appeal to social media practitioners hoping to learn from past efforts to whip up online buzz, although the pace at which social media has evolved might limit the usefulness of historical data, Mike Isaac writes. All Things D (9/19) |  | Get the Exclusive Report from Forrester - The Facebook Factor:
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 | | - Study: Wine drinkers say "cheers" to social media
Almost three-quarters of regular wine drinkers are active on Facebook, compared to less than half of all U.S. consumers, according to an eMarketer study. The rate is even higher among younger drinkers, with 86% of millennials and 81% of Generation X wine drinkers using the social site. "For brands that would appeal to millennial consumers, then, social presence makes sense," eMarketer notes. eMarketer (9/19) - Do you believe that so-called "soft" metrics such as likes, comments and follower counts are effective measures of social media performance, and do you personally rely on them?
| No, but I still rely on soft metrics to measure performance |  30.00% | | No, and I don't rely on soft metrics to measure performance |  26.88% | | Yes, but I don't rely on soft metrics to measure performance |  25.00% | | Yes, and I rely on soft metrics to measure performance |  18.13% | - Which do you think is more difficult: Planning a social media strategy or implementing it?
 | Planning it | | Implementing it |
- How to craft a B2B social media strategy
When it comes to social media, most business-to-business companies love LinkedIn -- but companies are missing out unless they're also active on other networks, John Nettles writes. A well-honed strategy uses content from one site -- a LinkedIn answer, say -- to inspire blog posts, tweets and other content across a range of networks. "Playing social networks off each other ... keeps content fresh and makes sure each network is working for the other," Nettles writes. RepCapitalMedia.com (9/19) - Online word-of-mouth marketing works well in Asia, experts say
Viral, word-of-mouth and social media marketing techniques are proving valuable tools for brands hoping to win over Asian consumers, says Erik Johnson, vice president of Facebook Asia-Pacific. Asian consumers are highly engaged and socially savvy, Johnson says, which has helped brands such as budget airline Scoot see big returns on its social media efforts. "There's some complexity getting in front of the right people. ... But in terms of what they are doing, Asia is doing just as well as any other place," he adds. ZDNet (9/18) |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| | - Scientists gone wild
Left to their own devices, researchers can get up to some pretty wacky things, a tendency recorded by Marc Abrahams in Annals of Improbable Research. One researcher spent months measuring the hair length of Disney World visitors; another ate a shrew to track its passage through his digestive system; and one took a lengthy trip through Europe with his shoelaces untied to monitor reactions to his disheveled state. Wired.com/Wired Science blog (9/18)
 | Without attention, there can be no sale."
--Andrew Nusca, writing at CNET |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, September 18, 2012
- Monday, September 17, 2012
- Friday, September 14, 2012
- Thursday, September 13, 2012
- Wednesday, September 12, 2012
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