Volume vs. Meaning: Effective Customer Listening Requires More Than Keywords

If you have trouble viewing this email, click here to view online.

Volume vs. Meaning: Effective Customer Listening Requires More Than Keywords

Is it your job to listen to and analyze social media messages and direct customer feedback about your product, brand, or service? Are you leading corporate initiatives that leverage consumer-generated content to uncover meaningful insights about your business? Effective listening and insights analysis allows you to track not just the volume, but also the meaning of online conversations across a complex web of consumer interaction channels.

Share this White Paper

This email was distributed by: Technology Marketing Corporation, 800 Connecticut Ave, 1st Floor East, Norwalk, CT 06854 As a valued reader or attendee of TMC's publications and events, you will occasionally receive carefully-screened offers and free product information via email. If you no longer wish to receive this type of email, please go to http://www.tmcnet.com/enews/subs.aspx?eml=ignoble.experiment@arconati.us to adjust your preferences.