WEBINAR: When CRM Goes Beyond Data...

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When CRM Goes Beyond Data... Thursday October 4, 2012 2:00pm ET/ 11:00am PT Many CRM evaluators focus on data capture, but capturing the data - while immensely important - is merely step one. You must ask yourself how this data will help you better engage with your customers. Traditional CRM vendors design solely with the manager's needs in mind - providing pipeline visibility or support agent call times, for example. But this data captured by the CRM only fulfills the manager's needs if there is full adoption by the end-users. And the way to get full adoption is achieved by giving everybody in the organization a solution that allows them to better engage with your customers. So for management to get the results they need, and coach their team toward improved results, the CRM used should focus on the experience of the end user instead on capturing the data. What attendees will learn: An alternative way to approach CRM evaluations and implementations The advantages of a "user first" approach Strategies for driving best practices into your workforce thru CRM. Who should attend: LOB managers and their executives Business analysts CRM Project managers Register Today Sponsors:		Presenters: Erin Fetsko Principal Product Evangelist SugarCRM Erin Fetsko is a Principal Product Evangelist at SugarCRM, where she is responsible for ensuring their worldwide sales organizations effectively communicate Sugar's product vision and value. She collaborates with Sugar's product team to ensure the inclusion of market insight from the field. Erin is a CRM product visionary with 8 years of experience in software development, business process analysis, and solutions implementation with both startup and established organizations. Moderator: Stefania Viscusi Editor TMCnet Stefania Viscusi is an established writer and avid reader. She is a 2005 graduate of Albertus Magnus College, Magna Cum Laude. She currently holds a Bachelor's degree in English and a Bachelor's degree in Communications. Stefania has had four of her poems published by "Breakwater" (an Albertus-run literary magazine) and completed a successful internship with the Connecticut Trust for Historic Preservation as a Public Relations Specialist.
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