 | | | Today's Buzz |  | | |  | - The New York Giants fall head-over-heels for social media
Social media is emerging as a key tool for NFL franchises, says Nilay Shah, community manager for the New York Giants. The team has found that social buzz is an attractive sweetener for its sponsors. "The way sponsors used to want in on an e-mail blast, they now want in on Facebook and Twitter," Shah says. Adweek (9/10)        |  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! | |
| | | Network Update | | | |  | - Are Twitter's API changes good for marketers?
Twitter's new API system, which discourages developers from building tools that duplicate official Twitter features, is probably good news for marketers, says David Berkowitz, vice president of emerging media at 360i. The revamp could streamline Twitter's application ecosystem and make it easier to find effective tools for outreach. "Marketers don't need as many options. They want something that works," Berkowitz says. ClickZ (9/10) |  | Three Keys to Improving Facebook Reach and Engagement.
Read EdgeRank Unveiled and learn exactly how the most successful pages on Facebook maximize engagement and increase their EdgeRank scores. Click here to download your free copy! |
 | | | Ideas in Action | | | |  | - Glamour QR codes engage users with brands through social media
Glamour magazine is working with SpyderLynk to provide SnapTags QR codes that engage readers with advertisers through social media such as Pinterest, Facebook and Twitter. Glamour has used the SnapTags strategy before with Facebook. This effort expands on that with additional networks that brands such as Colgate, CoverGirl and Zales are taking advantage of. MobileCommerceDaily.com (9/11) |  | Definitive Guide to User Management
Success on today's web is based on building a vibrant audience of online users and understanding who they are. Not just a name or an email address, but the characteristics that make up a person. These traits have always been hard to obtain and even harder to utilize … Until now. This guide explores effective user management strategies and walks through best practices and case studies. Download the free guide now. |
 | | | Research and Reports | | | |  | - Survey: Grocers are set to embrace social media marketing
Grocery executives expect their print-marketing efforts to drop off sharply in coming years, and be replaced by social media outreach, a survey indicates. About 75% of grocers said they use print marketing, but 17% said they are likely to continue to do so in five years. Social media, meanwhile, is used by 12% of retailers, but 65% said they expect to use social marketing in the next five years. eMarketer (9/10) |  | You know more about your customers than ever before!
But who owns what data and who has access to it gets complicated fast. Online data continues to grow exponentially and the importance of developing a data privacy strategy is critical. Download this FREE white paper and learn how to develop a comprehensive strategy. |
 | | - Why Apple is the king of blogger outreach
Apple excels at generating buzz from bloggers and others ahead of its product launches because it starts the communications cycle early; communicates the value of its products in simple, personal ways that are easy to relate to; and sweats the details when it comes time to actually unveil the product, Murray Newlands writes. Even small companies with limited budgets can emulate this strategy if they're willing to plan ahead and build blogger relationships ahead of time. SmartBrief/SmartBlog on Social Media (9/11) - Stretch a red-velvet rope across your new LinkedIn group
Creating a LinkedIn group starts with making sure the company has the manpower to follow through, then describing the group with the proper keywords to attract discussion, according to this excerpt of Ted Prodromou's "Ultimate Guide to LinkedIn for Business." Consider an invitation-only approach to allowing participation by those with few LinkedIn connections. Once established and properly moderated, promote the group through social media. Entrepreneur online (9/10) - The battle of the bulge
Facebook temporarily banned The New Yorker's cartoon department after the publication posted a cartoon to Facebook that showed Adam and Eve in a state of undress. The cartoon fell afoul of Facebook guidelines banning "female nipple bulges," writes New Yorker cartoon editor Robert Mankoff, noting that such bulges are "a potentially serious problem, with as yet no known cure." The New Yorker (free content)/The Cartoon Bureau blog (9/10)
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