Happy Advertising Week from OpenX

Real-Time Bidding  |  Market for Buyers  |  Events Advertising:  Have you got all the facts? Allocation of advertising dollars is the marketer’s greatest challenge. Where the consumer goes, the advertiser typically follows. The recent explosion in internet advertising – and the evolving technologies such as Real-Time Bidding that is helping fuel this growth – has fundamentally altered the way we advertise today. The question is:  Have you got all the facts to make the best choice? Check out the infographic to learn more about the state of the overall advertising landscape so that you are armed with all the facts to successfully navigate the increasingly complex advertising industry. Please join OpenX in conversation during Advertising Week at these events: The New Vision of Media October 3, 2012 Liberty Theater – 234 West 42nd St 2:00-2:45pm – OpenX CEO Tim Cadogan joins Jeremy Holden, Chief Strategy Officer, Publicis Kaplan Thaler, Scott Howe, CEO, Acxiom Corporation and John Battelle, Founder and Executive Chairman, Federated Media Publishing to discuss "The New Vision of Media" Are Publishers Out of Their Element in an RTB World? October 5, 2012 B.B. King Blues Club – 237 West 42nd St (between 7th & 8th Aves) 11:00-11:45am – Qasim Saifee, GM OpenX Market, joins the discussion about the value of RTB

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