 | | | Today's Buzz |  | | |  | - How Google+ could conquer mobile
Mobile could prove to be Facebook's Achilles' heel -- and Google's hidden strength, writes Chad Catacchio. With both the Google+ social network and the Android mobile operating system under its belt, the search giant is uniquely well-placed to bake features such as Circles into its mobile devices, and to link tools such as maps and e-mail back into its social network. "All of Facebook's features on a mobile phone seem boxed in ... when compared to how Google+ is and can be integrated into Android," Catacchio writes. TheNextWeb.com (9/30)        |  | Are you using Social Media to promote and sell your products?
You should be. In The Playbook: Using Social Media to Promote and Sell Products you will learn:
• Why promoting products is key to social ROI
• What are social product experiences and how to build + promote them
• How to get your social customers on the path to purchase
• How to prove the value of your social efforts
Download it now. | |
| | - Can Facebook win over Russia?
Mark Zuckerberg was in Russia on Monday, on a trip that could signal a renewed effort by the social network to win over Russian Web users, most of whom prefer the homegrown VKontakte network to Facebook. Some Russian analysts said Zuckerberg was likely also on a headhunting mission to recruit prospective employees. Google/Agence France-Presse (10/1) | Ideas in Action | | | |  | - Police departments put wanted lists on Pinterest
Pinterest is proving a hit with law enforcement groups, with some areas now using the social network to post photos of their most-wanted fugitives. One Pennsylvania police department has reportedly seen its arrest rate increase by 58% since it began publishing suspects' photos on the site. ViralBlog (9/30) |  | You know more about your customers than ever before!
But who owns what data and who has access to it gets complicated fast. Online data continues to grow exponentially and the importance of developing a data privacy strategy is critical. Download this FREE white paper and learn how to develop a comprehensive strategy. |
 | | - Hotel industry looks to social media to broaden its reach online
 Social media is playing an increasingly important role in the hospitality industry's marketing, according to a QuBit report on U.K. travel brands. Travelers look at a limited number of sources before making a booking, research shows, so social media can help hoteliers increase their reach and make a strong first impression. eConsultancy.com (10/1) - Using social media doesn't have to derail your job search
Your social media presence can turn prospective employers against you if you're not careful -- but that's no reason to stay off social networks altogether, writes Jill Schultz. The trick to making sure your social media activities don't come back to haunt you is having discretion in what you post, understanding the functions of different social networks and being picky about who you choose to connect with, she writes. SmartBrief/SmartBlog on Social Media (10/1) - There's more to social media than high-tech fixes
Brands shouldn't try to find technological solutions for all their social media problems, writes David Armano. It's always exciting to work with new technologies, but getting the right people and processes in place is just as important. "It's not nearly as sexy as technology, but you need all three to complete the math," Armano writes. Logic+Emotion (9/30) - 4 traits of highly successful LinkedIn groups
LinkedIn groups can be a forum for intelligent conversation and true networking -- or simply a source of endless spam and self-promotion, writes John Nettles. The best groups feature real discussions rather than a string of stand-alone comments, are actively moderated, and are operated by active, engaged group owners. RepCapitalMedia.com (10/1) | Social Shareable | | | |  | - Early Yankees were real-life vampire hunters, researcher says
A plague of vampires menacing New England might sound like the plot of a Stephen King novel -- but in the 1800s people in the region actually believed their dead relatives rose from their graves to prey on them, says researcher Michael Bell. Villagers stricken by tuberculosis often attributed their sickness to vampire attacks, exhuming, burning and sometimes even eating the remains of suspected vampires in a bid to end the supposed assaults. Smithsonian Magazine (10/2012) |  | Secure Your Seat at the Pivot Conference, Oct. 15-16, 2012
Produced and hosted by Brian Solis, Pivot is the only conference that delivers the insight and strategies to help top brands and agencies succeed in a business landscape altered by Social Consumers. Register today: www.Pivotcon.com. | | | Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
- Get live IAB MIXX coverage from SmartBrief on Twitter
SmartBrief editor Stephen Yusko is attending IAB MIXX event this year and he will be sharing his impressions live via Twitter. Follow him at @SBMediaBiz now for all the latest news from this exciting event. - Follow @SBStartup live from #NAWBOWBC on Oct. 4 and 5
SmartBrief's small-business and entrepreneurship editor Brooke Howell will be tweeting live Thursday and Friday from the National Association of Women Business Owners Women's Business Conference in Louisville, Ky. Follow her at @SBStartup to join in on the conversation, and learn about the buzz and advice women entrepreneurs and business owners are sharing at the conference.  | We have every incentive to protect our users' trust, so that we can build an advertising business that's very protective of the information they share. That's the whole business."
--Sheryl Sandberg, chief operating officer of Facebook, as quoted at CNBC.com |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, September 28, 2012
- Thursday, September 27, 2012
- Wednesday, September 26, 2012
- Tuesday, September 25, 2012
- Monday, September 24, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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