Tapping the Potential of Facebook Fan pages

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Tapping the Potential of Facebook Fan pages

In order to make sound decisions in relation to Facebook fan pages, marketing professionals require reliable data. Consequently it is essential to go beyond social media monitoring tools and interactively engage with Facebook fans, to reveal these insights. In this whitepaper, QuestBack gives examples of how insights from Facebook can be used to group fans in profile segments as a basis for customer interaction. How are fans different from the "traditional" customer? How can brands identify and communicate with truly valuable customers, i.e. brand ambassadors or idea generators?

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