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2012/10/10

TV Everywhere: For Whom and for How Long - Video World Insider


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The 'TV Everywhere' movement is a strategy to help pay TV subscription providers who are losing customers in growing numbers (cord cutters) retain the customers they still have by allowing them to watch the content they pay dearly for, on devices beyond their in-home TV.
The price of cable and satellite TV has been steadily rising and the need of the hour is a device that brings all aspects of media together. The still-in-beta Boxee TV set-top box can be the answer to all the maladies, which can take TV viewing to the next level. It is a device that combines over-the-air live TV broadcasts, DVR functionality, and web apps into a single home theatre solution.
It's a deal of "Epix" magnitude: Amazon is the first to put a stake through the heart of Netflix's defunct exclusive streaming arrangement with the studio-owned Epix movie channel, which owns rights to hot titles such as The Avengers, Iron Man 2 and The Hunger Games. The Kindle-maker will add 3,000 movies to its Amazon Prime Instant video streaming library thanks to a new content licensing partnership with Epix, bringing the total number of titles available via the service to 25,000.
Call it a win for the kids: online streaming TV service Hulu Plus has begun offering Nickelodeon programming to its two million subscribers, thanks to an expanded content licensing deal with Viacom Inc. And it may end up being a win for Nick, too, which has seen its ratings plummet on linear broadcast.


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