10 tactics every high-tech marketer needs to know

Benchmarking Your Digital Strategy

Sponsored by: Limelight Networks, Inc.

Whether you know it or not, your business has a digital presence that impacts your brand and could hinder potential sales. In order to remain successful in today’s digital era, marketing practices must be overhauled. But with more marketing channels than ever before, knowing where and how to begin can be challenging. Review this paper to learn 10 key strategies every savvy marketer needs to know to be successful in digital marketing, including: Personalizing the Web experience Unifying your digital presence Integrating social media And much more. Plus, find out how Web 2.0, mobility, and social media can help your business achieve greater sales success.

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