Sponsored By:M2M Evolution Magazine - Premiering in 2013
How will M2M affect you? Connected devices are transforming your ability to stay competitive. M2M Evolution Magazine will help you understand and navigate the myriad of connected device solutions that, when properly applied, increase efficiency, improve service, reduce costs and drive greater profitability. You'll find everything you need to know about this billion-dollar market and how to make smart choices for your company.
Whenever a new platform is introduced in the marketplace, businesses experience the “deer in the headlight” moment before they start reacting to what is taking place. Some adapt quicker than others and grab the market share early in the game. By now, even the most cautious business person has figured out mobile commerce is not a trend, and if your business doesn’t have a mobile presence you will be losing in the long run. While 2012 was the year in which mobile platforms were being test driven, 2013 is the year in which will be established with proven tools to make mobile an accepted part of commerce.
Mobile marketing will have new tools it can use to make it more efficient across many different platforms, operating systems and devices. HTML5 will be the go-to platform for developers because it gives them the tools to develop universal apps that can be used across all operating systems. This will save large amounts of money associated with the development of platform specific applications. While most developers like many features about HTML5, social sites like Facebook created their own native iOS and Android (News - Alert) apps for their mobile platform. To overcome this obstacle, hybrid apps, which combine native and HTML5 platforms, are being created for applications so they can take advantage of both technologies... Read More
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