Online Advertising in B2B: How to Meet the Changing Behaviors of Today's Buyers

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A promotional message from Chief Marketer announcing a new webinar. Free Live Webinar Thursday, December 6, 2012 Duration: 60 Minutes 2:00pm ET / 11:00am PT _A Chief Marketer Webinar Online Advertising in B2B: How to Meet the Changing Behaviors of Today's Buyers and Stay Ahead of the Curve Register Today For This Free Live Webinar Online display advertising has evolved tremendously over the past few years---as has the B2B buyer's journey. Prospects are educating themselves earlier in the buying process, and starting conversations with sales much later. How can today's B2B companies deploy today's online display advertising strategies to stay in front of their prospects, while at the same time leveraging cutting-edge technologies to ensure their brands rises above the competition? Join Russell Glass, CEO of Bizo, and Frannie Danzinger, former SVP of media at Gyro and director of marketplace development at Bizo as they explore: How the B2B buyer's journey has changed dramatically--and what marketers can do about it The key components of successful display advertising campaigns that reach, nurture, and convert the right prospects A look at the real-world success that savvy B2B marketers and agencies are achieving with display What the future holds for display advertising on the "bleeding edge," including CRM Retargeting, Company Targeting, and more Complimentary Registration Is Now Open! Presented By: Beth Negus Viveiros Managing Editor Chief Marketer Russell Glass CEO Bizo Frannie Danzinger former SVP of Media Gyro Copyright 2012,Penton Media. All rights reserved.

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