   | | | Today's Buzz |  | | |  | - Privacy uproar didn't cost us users, Instagram says
Instagram is disputing a report that its active user base decreased by 4 million in the days after it changed its privacy policies. The report relied upon mobile-application data that examined only a subset of users. Although some observers say the service probably took a hit from the controversy, the company disputes that. "We continue to see strong and steady growth in both registered and active users of Instagram," a spokesman said. Advertising Age (tiered subscription model) (12/28), Adweek (12/28), New York Post (12/29)        |  | Quantcast White Paper: Why Advertising Through Real-Time Bidding Needs a New Pricing Model
Many marketers agree that real-time bidding has revolutionized their display advertising performance. Still, most are not taking full advantage because it requires moving CPM to a new buying model. In this white paper, read how focusing on value over cost can drive better performance. Download it now! |
 | | | Network Update | | | |  | - Will Twitter be a takeover target in 2013?
Twitter CEO Dick Costolo has repeatedly said fully downloadable tweet archives are coming to the service, making it an easy choice for the most likely change coming to the social network in 2013, Daniel Terdiman writes. The social platform could also try to compete with Facebook's Instagram in photo sharing, and to increase advertising by exploiting its advantages, Terdiman writes. And the service could be in for a buyout by a tech giant such as Apple, a move that would satisfy venture capitalists who may be unwilling to wait for Twitter's advertising model to develop. CNET (12/28) - Foursquare announces privacy changes
Foursquare says it's updating its privacy policy to show users' full names publicly and to give businesses access to more data about customers' check-ins. Company officials said the changes will make Foursquare's privacy rules less confusing to consumers. "The Foursquare of today is so different than the first version that launched in 2009, and we appreciate that you let us continue to evolve and build our vision," the company said in a statement. The Verge (12/30), TheNextWeb.com (12/30) |  | Five Key Success Factors for the Subscription Businesses
In the subscription economy there are a few factors that determine success or failure, if your customer isn't happy your business isn't happy. Do you have the right data and metrics to determine if the relationship is successful? Beagle Research gives 5 critical factors that determine if a subscription offering succeeds or fails: Get the free report here. |
 | | - 10 social media memes that shaped U.S. politics in 2012
Social media played a major role in U.S. political discourse in 2012, Steve Friess writes. Social memes helped burnish the image of President Barack Obama and helped undermine Mitt Romney's presidential campaign, he writes. Notable moments from planned events such as party conventions and debates were fodder for social memes, but so were apolitical moments, such as a video of a little girl crying because she was sick of hearing about the election. Politico (Washington, D.C.) (12/30) | | | - Social media drives TV-viewing patterns, study finds
Social media conversations are driving Web users' TV-viewing habits, according to a survey by Nielsen and the Cable & Telecommunications Association for Marketing. The survey found that about 49% of women and 43% of men said they had started watching a show based on Facebook chatter, while 14% of women and 16% of men said Twitter buzz had prompted them to try out a show. "This snapshot shows social media is influential for all viewers, particularly the 18- to 34-year-olds," CTAM chief Char Beales says. Los Angeles Times (tiered subscription model)/Company Town blog (12/28) | | | - What great social media programs have in common with shoes
Just as shoes need to be available in a variety of sizes, marketing campaigns must use a mix of approaches to target brand advocates effectively, Sanjay Shetty writes. Marketers should use different channels, content strategies and other variables so every fan gets a message that fits their engagement style, Shetty writes. "There are different kinds of advocates who do different activities. ... If you want to be relevant to these different groups of advocates, you need to segment your program to help them do those activities easily," he writes. SmartBrief/SmartBlog on Social Media (12/31) | | | - The list gets meta
This blog post takes the list-article format to its logical conclusion with a compilation of the world's 100 greatest lists. Among the featured lists: Warren Buffett's "Investment Criteria Checklist," the Bill of Rights, Rolling Stone's "500 Greatest Albums" list and Richard Nixon's list of enemies. The honor of being the top list of all time falls to either The Periodic Table of Elements or the Generations of Adam, as recounted in the Book of Genesis, as the top spot "may be switched in certain states," Gary Belsky writes. The New Yorker (free content)/Shouts & Murmurs blog (12/26) Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers.
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
- SmartBrief will not publish Tuesday
In observance of New Year's Day, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday!  | If there was one thing you could say about Twitter's 2012, it was that it wasn't boring."
--Daniel Terdiman, writing at CNET |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, December 28, 2012
- Thursday, December 27, 2012
- Wednesday, December 26, 2012
- Monday, December 24, 2012
- Friday, December 21, 2012
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