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2013/01/03

| 01.03.13 | AT&T, Verizon LTE users suck up 36% more data

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January 3, 2013
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Tuesday, January 22nd, 11:00 am EST/ 8:00 am PST

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Today's Top Stories
1. AT&T, Verizon LTE users suck up 36% more data than 3G users
2. Rumor mill: Apple planning 802.11ac for Mac line
3. Wi-Fi Alliance taking over WiGig development
4. AT&T's Stephenson: iPhone changed how we think about spectrum
5. ST-Ericsson: Battery issues not a problem for newer VoLTE devices

Editor's Corner: Mobile apps coming to a vehicle near you

Also Noted: Spotlight On... NimbleTV begins streaming OTT TV content to mobile devices
Mobile broadband presents largest opportunity for operator revenue growth until 2016; The Cloud Wi-Fi network reports record traffic levels over Christmas; and much more...

Feature: MirrorLink supporters tout framework for in-car apps

2012 in Wireless: Year in Review
Every year wireless companies make investments and decisions to plan for the future. It's just part of doing business. However, this year a number of companies made moves that will legitimately set them up for years of growth ahead. The deals that were announced, if they get approved by regulators next year, will reshape the U.S. wireless industry. Special Report


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Editor's Corner

Mobile apps coming to a vehicle near you

By Tammy Parker Comment | Forward | Twitter | Facebook | LinkedIn

The widespread rollout and consumer adoption of mobile broadband has helped drive growth in the applications arena worldwide. Now mobile--that's mobile as in passenger vehicles--is ready to drive growth in a new subcategory of apps designed explicitly for in-vehicle use.

In a study released last month, IMS Research forecasts that within the next five years about 50 percent of all new car radios sold in the North American market will feature downloadable apps. According to IMS, which is now part of IHS, connected head units will represent more than 50 percent of the total new car head unit segment in 2017, and 92 percent of them will feature apps.

It will certainly be interesting to see how the availability of apps might impact consumers' vehicle and device-related purchasing decisions. An IMS survey showed that only 34 percent of consumers would be willing to pay for apps in the car, so it is questionable whether the in-vehicle app business model is a sustainable one. Personally, I'm not interested in ponying up any cash for in-vehicle apps, but I'm also not a big buyer of apps for my smartphone, so I'm clearly not part of car manufacturers' target market for this product category.

But who is? The biggest group of smartphone app users and buyers and users is young adults, but that group is considerably less interested than previous modern generations in buying cars and trucks. According to The Atlantic, CNW Marketing Research reported last year that American adults aged 21 to 34 purchased about a quarter of new cars in 2010, down from 38 percent in 1985. Further the Millennial generation, which includes persons born from 1982 to 2000, is not terribly interested in driving. Less than half of potential drivers age 19 or younger had a driver's license in 2008. In 1998, two-thirds of that group was licensed.

If the biggest bunch of app users is more focused on buying new smartphones and other gadgets rather than shiny new cars, I suspect there could be a notable disconnect in the marketing vision behind selling in-vehicle apps.

Nonetheless, vehicle manufacturers are continuing to push forward with app-based head units, leading IMS to predict that sales of such head units in North America will grow from 2.2 million in 2011 to 11.6 million in 2019. These units will likely feature a combination of OEM-specific and smartphone apps, said IMS.

A number of entities are pursuing the vision of smartphone app integration in vehicles. IMS cites Airbiquity and Livio Connect, in particular. Meanwhile, the Car Connectivity Consortium is trying to boost adoption of the Nokia-developed MirrorLink technology by encouraging developers to create compatible apps that engage consumers without increasing driver distraction.

To learn more about MirrorLink, check out FierceBroadbandWireless' special feature on the CCC and its efforts to establish an ecosystem of smartphone applications for use in cars. Also, if you will be in Las Vegas next week for the International Consumer Electronics Show, be sure to attend the Jan. 8 FierceWireless executive breakfast on embedded wireless devices, which will feature Editor-in-Chief Sue Marek and industry leaders discussing how LTE-enabled tablets, digital homes and connected cars will change the way we work and live.

This leads us to this week's poll, which is available on the FierceBroadbandWireless home page. Would you be willing to pay for downloadable driver-friendly apps in your vehicle? Let us know by voting in our poll and feel free to chime in by commenting online in the section below this column.--Tammy

Read more about: in-car apps, IHS
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Today's Top News

1. AT&T, Verizon LTE users suck up 36% more data than 3G users

By Tammy Parker Comment | Forward | Twitter | Facebook | LinkedIn

The availability of LTE service is prompting mobile customers to consume substantially more data, particularly if those customers have large data plans, according to a new white paper.

The white paper, from device-based mobile analytics vendor Mobidia and consultancy Informa Telecoms & Media, examined data usage patterns in the three leading LTE markets: Japan, South Korea and the United States. The research specifically targeted data use by customers of U.S. operators Verizon Wireless (NYSE:VZ) and AT&T (NYSE:T);, Japan's NTT DoCoMo; and South Korean operators SK Telecom LGU+ and KT.

The research revealed that while users of 3G smartphones based on Google's (NASDAQ:GOOG) Android operating system in the United States racked up on average 956 megabytes per month of data use, their LTE Android counterparts were responsible for nearly 1.3 gigabytes, a difference of 36 percent. In Japan, LTE Android users used 67 percent more cellular data than 3G Android users, and in South Korea, the comparable difference in consumption was 132 percent.

According to the white paper, the particularly strong LTE usage in South Korea is attributable to the fact that the three nationwide operators' LTE networks have achieved close to 100 percent population coverage. and their networks offer fast peak speeds along with attractively structured and priced LTE tariffs.

Mobidia and Informa noted a strong symmetry in the change in cellular data usage by Verizon Wireless and AT&T customers, which likely reflects similarities in the operators' tariff structures and LTE device portfolios. Differences in the operators' older 3G technologies--CDMA 1x EV-DO at Verizon and HSPA/HSPA+ at AT&T--had minimal impact on average data consumption among their 3G customers.

Elsewhere, aggressive tariffs have made a difference in data uptake. In South Korea, average LTE data usage at LGU+ has grown at a much faster rate relative to its two main competitors, SK Telecom and KT, a difference the white paper attributed to aggressive pricing by LGU+.

Mobidia and Informa also found that the adoption and use of high-bandwidth applications such as YouTube among LTE smartphone users relative to 3G smartphone users is significantly higher, likely due to "the parallel transition of users to tariffs with significantly larger inclusive monthly data volumes." Likewise, the rollout of LTE is said to aid operators in their effort to convert users away from unlimited data plans and push them toward usage-based plans with higher inclusive data volumes.

LTE smartphone customers at AT&T and Verizon are more likely to have signed up for larger-sized volume-limited data plans. However, about 10 percent of AT&T's smartphone base remains on unlimited plans. "There is still a material volume of users that have taken advantage of the possibility to 'grandfather' legacy data plans for their 4G LTE devices," said the white paper.

While the numbers of users on unlimited plans at Verizon is double that of AT&T, Verizon has nonetheless managed to reduce its number of unlimited plan users. In the user sample studied, Verizon's number of unlimited plan users dropped from 19 percent on 3G to 16 percent on LTE.

Ultimately bigger data buckets beget more data usage regardless of air interface. "It is clear that the inherent psychological 'comfort blanket' of a larger data plan plays an incredibly important role in encouraging and stimulating adoption of heavier bandwidth applications," said the white paper.

World's largest LTE operators by total LTE connections, 3Q12

Operator

Country

LTE connections

% of total customer base

Verizon Wireless

US

14.9m

13

NTT DoCoMo

Japan

6.2m

10

SK Telecom

Korea

5.7m

21

AT&T

US

5.1m

5

LGU+

Korea

3.6m

36

KT

Korea

2.5m

15

The research also highlighted an intriguing trend in that Korean LTE smartphone users have reduced dependence on Wi-Fi. "The distribution of traffic originating via Wi-Fi networks compared to cellular networks drops from 71 percent of the total average traffic amongst 3G smartphone users to 52 percent for 4G LTE smartphone users," said the white paper. "In absolute terms, Mobidia's data highlights that average Wi-Fi usage actually declines marginally for Korean 4G LTE smartphone users compared to 3G smartphone users."

Nonetheless, Wi-Fi continues to account for more than half of all smartphone-originated traffic and remains the primary form of data connectivity for Korean LTE subscribers.

Absolute Wi-Fi usage volumes rose for LTE smartphone users in the United States and Japan, though at a significantly lesser rate than for cellular-originated traffic, as demonstrated by 4G LTE vs. 3G smartphones users in those markets. "This suggests that in these markets, there is an elasticity-of-demand effect in play with incremental usage generated across both cellular and Wi-Fi networks," said Mobidia and Informa.

For more:
- see this Mobidia white paper

Related articles:
Report: LTE subscribers use more data in over-the-top content apps
Regional operators uncertain about longevity of unlimited data
Unlimited unnecessary? NPD report finds average smartphone data use is below 2 GB
Nielsen: Average U.S. mobile subscriber uses 450 MB per month
Verizon: 4 GB of data is minimum for LTE video streaming

Read more about: 3G, LGU+, LTE, Verizon
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2. Rumor mill: Apple planning 802.11ac for Mac line

By Tammy Parker Comment | Forward | Twitter | Facebook | LinkedIn

Apple (NASDAQ:AAPL) reportedly intends to add 802.11ac chips from Broadcom to its 2013 Mac computer lineup and is also planning to introduce a bevy of colors and screen sizes for its next-generation iPhone.

The Next Web, citing "sources familiar with Apple's plans," said the consumer electronics company will add Broadcom's 5G Wi-Fi-branded chips to its Mac devices, which include products such as MacBook Pros, iMacs and Mac minis. Nothing was said about adding the capability to other devices such as the iPhone or iPad, however.

Broadcom has been busy signing deals to incorporate its 802.11ac silicon into an array of products. "We see almost every major infrastructure customer--retail routers, even some gateways--has adopted 5G Wi-Fi, across the board: Linksys, Netgear, Belkin, D-Link, Buffalo in Japan. Every single player is using our chipset to do that," said Michael Hurlston, Broadcom SVP and general manager Broadcom's mobile and wireless group, during a Broadcom event last month.

Hurlston, who was quoted by The Register, also predicted that 802.11ac technology will be arriving in smartphones and tablets "in very, very early 2013." He added that "certainly by Mobile World Congress we'll see them on store shelves" The MWC will be held at the end of February in Barcelona, Spain.

In July, Broadcom introduced its first 802.11ac chipset for use in smartphones, tablets, ultrabooks and related mobile devices. The addition of the BCM4335 chipset to Broadcom's 5G Wi-Fi-branded portfolio made the company the first chip vendor to sample solutions based on the 802.11ac standard for every major Wi-Fi product segment. The vendor was already shipping chips for use in laptops and routers, models of which have already hit the market.

802.11ac operates exclusively in the 5GHz band and is said to offer peak data rates of 1 Gbps or more depending upon how it is implemented, compared to the 600 Mbps peak data rate possible via 802.11n.

Meanwhile, Computerworld reported the next iPhone will be introduced in May or June and is likely to include new colors as well as a larger screen size and possibly multiple screen-size options.

The article quoted Brian White, analyst with Topeka Capital Markets, who said in an interview, "A larger screen expands the market for Apple. Go to China, Hong Kong or anywhere in Asia and you'll see that the bigger Samsung phones are gaining momentum. Bigger has a little bit of a cachet in Asia."

Apple's 4-inch iPhone 5 is on the smaller end of new smartphone screen sizes as competitors increasingly dish out 5-inch smartphones.

White also said Apple's move in September to bring out the iPod Touch in red, pink, yellow and blue, in addition to the standard colors of black and white, lays the groundwork for adding colors to the iPhone. "After the Touch, they'll know which colors sell the best [and] how to juggle the inventory," he said.

For more:
- see this The Register article
- see this The Next Web article
- see this Computerworld article

Related articles:
Growing WLAN demand sets stage for 802.11ac shipments
Broadcom to take on Qualcomm with LTE chips next year
Broadcom reaches $2B quarterly revenue milestone
Broadcom unveils 802.11ac chip for smartphones
Broadcom execs say operators will dive deeply into 802.11ac

Read more about: 5G Wi-Fi, Wi-Fi, Broadcom
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3. Wi-Fi Alliance taking over WiGig development

By Tammy Parker Comment | Forward | Twitter | Facebook | LinkedIn

The Wi-Fi Alliance is about to absorb the Wireless Gigabit (WiGig) Alliance and intends to initiate an interoperability certification program for WiGig products late this year.

By merging WiGig and Wi-Fi development activities, supporters of the technologies say they expect to ensure closely harmonized connectivity and application-layer solutions going forward.

WiGig operates in the unlicensed 60 MHz band and offers short-range multi-gigabit connections with speeds up to 7 Gbps. Initial applications are expected to include ultrabooks and peripherals, which will employ the technology for docking and display applications, according to ABI Research. Tablets will subsequently include the technology, primarily for media streaming, and smartphones will drive more widespread WiGig adoption from 2015 onward.

WiGig devices are just starting to ship and many are expected to also include Wi-Fi connectivity. ABI forecasts that by 2016, annual shipments of devices with both Wi-Fi and WiGig technology will reach 1.8 billion. "With so many devices expected to incorporate both traditional Wi-Fi and WiGig, it just makes sense for activities to consolidate under the Wi-Fi Alliance organization," said Peter Cooney, ABI practice director for semiconductors.

ABI said in November that the ratification of the 802.11ad standard will encourage more Wi-Fi IC vendors to add 802.11ad to future tri-band solutions bringing together, for example, 802.11n, 802.11ac and 802.11ad.

The Memorandum of Understanding (MOU) signed by the Wi-Fi Alliance and WiGig Alliance specifies that the organizations expect to complete the transition of both the technology development activity and WiGig assets to Wi-Fi Alliance by the middle of 2013.

The MoU builds on more than two years of collaboration between the organizations. Back in May 2010, the two groups announced an agreement under which the Wi-Fi Alliance would evaluate WiGig technology for integration into its future 60 GHz specification, while the WiGig Alliance gained access to Wi-Fi alliance specs so it could align its own technology to those standards

The Wi-Fi Alliance is based in Austin, Texas, while the WiGig Alliance's headquarters is in Santa Clara, Calif.

For more:
- see this Wi-Fi Alliance release

Related articles:
Wi-Fi expands to connected TVs as WiGig targets docking, syncing
Marvell is the latest to join WiGig chip race
WiGig touted for small-cell backhaul play
Wilocity promises 802.11ad phones in 2013
WiGig prepares to make waves in short-range wireless
Atheros, Wilocity team for WiGig-WiFi chips
Wi-Fi, WiGig move closer 60 GHz technology

Read more about: Wi-Fi Alliance
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4. AT&T's Stephenson: iPhone changed how we think about spectrum

By Tammy Parker Comment | Forward | Twitter | Facebook | LinkedIn

AT&T (NYSE:T) CEO Randall Stephenson credits Apple's (NASDAQ:AAPL) iPhone with making the operator realize it needed to change its network architecture and massively boost its spectrum holdings.

AT&T was named as the exclusive distributor for the first iPhone in January 2007, and once customers were able to buy the device, AT&T found itself deluged by data traffic volume that "went beyond any rational expectation we could have ever put together," said Stephenson in a wide-ranging interview with Forbes.

The experience led AT&T to begin formulating plans for building a dense cellular grid and acquiring additional spectrum. "It hit us very clearly we were going to have a whole different level of spectrum in our business, in our portfolio, than anybody had ever anticipated," said Stephenson, who added that over the next 18 months, AT&T spent somewhere around $9 billion for additional spectrum licenses.

Spectrum was at the heart of AT&T's effort to acquire T-Mobile USA in a deal that was eventually canceled in December 2011. AT&T continued its hunt for spectrum during 2012, leading it to pursue spectrum in the AWS and repurposed 2.3 GHz WCS bands. In late December, the FCC approved AT&T's effort to acquire AWS and WCS frequencies via multiple deals the company had assembled throughout the year.

AT&T's CEO also addressed the company's recently announced $14 billion Project Velocity IP (or VIP) investment path for wireless and wireline. In early November, the operator said it would commit $8 billion to significantly expand its wireless broadband networks and $6 billion to do the same for its wireline footprint.

Ironically, the more wireless-focused AT&T becomes, the more it has had to focus on its wireline business, which provides crucial backhaul. "Basically all you're doing is building this big massive fixed-line network with wireless antenna's hanging on the end of it. So the ability to have all of this fiber deployed around the country is really powerful," said Stephenson.

For more:
- see this Forbes article

Related articles:
AT&T scores AWS, 2.3 GHz WCS spectrum for LTE
AT&T to expand LTE network to 300M POPs, deploy at least 40,000 small cells
AT&T details hunt for WCS, AWS spectrum
Analysis: AT&T's WCS spectrum shopping spree won't catch it up to Verizon
AT&T to acquire NextWave--and its WCS spectrum--for $600M
AT&T: It would take 4-5 years to get WCS spectrum online for LTE

Read more about: Apple, iPhone
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5. ST-Ericsson: Battery issues not a problem for newer VoLTE devices

By Tammy Parker Comment | Forward | Twitter | Facebook | LinkedIn

Chipmaker ST-Ericsson is battling the contention that phones offering voice over LTE have battery life issues, saying such issues are restricted to first-generation LTE chipsets and devices running simultaneous voice and LTE (SVLTE) service during VoLTE calls.

The company issued a white paper, which it says is aimed at addressing "the confusion and uncertainty around the topic" and demonstrating "the true potential of VoLTE." ST-Ericsson also said its white paper, written by Bjorn Ekelund, vice president, ecosystem, research and innovation, specifically targets "a measurement report by Metrico made in MetroPCS' (NYSE:PCS) CDMA+LTE network in late November."

However, the report from Metrico, which is now part of Spirent, actually did not identify MetroPCS as the network operator studied. At the time FierceBroadbandWireless wrote about the Metrico/Spirent study, MetroPCS declined our request for an interview regarding its customers' experiences with VoLTE and handset battery life.

Among other things, the Metrico/Spirent report revealed that a smartphone's estimated battery life was reduced by 50 percent when voice calls were placed over the targeted LTE network vs. voice calls placed over the CDMA network. The company said tests of multi-service simultaneous voice and data calls using just the LTE network, meaning only the LTE radio was in use, revealed 11 percent less current drain than multi-service sessions using CDMA for voice and LTE for data.

ST-Ericsson's Ekelund said the power-consumption problems uncovered by Metrico/Spirent were due to the fact that CDMA/LTE systems rely upon SVLTE for VoLTE calls, which keeps both the CDMA radio and the LTE radio in full operation during a voice call. "The consequence of this is clearly visible in the Metrico data, which also shows the obvious fact that VoLTE+LTE consume less power than CDMA+LTE," he wrote.

Neither LTE networks with a 3GPP-based legacy nor CDMA plus LTE solutions based on fall-back schemes, such as the one used in Apple's (NASDAQ:AAPL) iPhone 5, suffer from the power-consumption issues identified by the Metrico/Spirent study, said Ekelund.

The chipmaker also contends that power-management issues are evident in first-generation VoLTE implementations because the first-generation LTE chipsets were developed "with a focus on time to market and on plain data services rather than more complex ones."

Improvements in software architecture, radio hardware and transmission protocols promise to enable reductions in VoLTE power consumption going forward. "Together with protocols for call establishment, codec negotiation, etc., the VoLTE standard comes with some new radio protocol enhancements aimed to reduce both spectrum usage and battery power. Few if any of them are activated in networks today," said ST-Ericsson, citing in particular semi-persistent scheduling (SPS), TTI bundling and discontinuous reception (DRX).

The white paper concluded with the observation that because over-the-top (OTT) applications such as Skype are restricted to running in the handset's application processor, they will not benefit from advanced protocols developed for VoLTE.

ST-Ericsson is a joint venture of Ericsson (NASDAQ:ERIC) and STMicroelectronics. Late last month, Ericsson said it would take a $1.2 billion charge in the fourth quarter related to the money-losing chipset joint venture. The write-down came less than two weeks after STMicroelectronics said it expects to sell off its stake in ST-Ericsson during the third quarter of 2013.

For more:
- see this ST-Ericsson white paper (PDF)

Related articles:
Ericsson to take $1.2B charge in Q4 related to ST-Ericsson venture
SK Telesys incorporates VoLTE into small cells
U.S. Cellular testing VoLTE, will launch 'at some point in the future'

Study: VoLTE slashes smartphone battery life by 50%
Verizon pushes back VoLTE service until 2014
T-Mobile will support MetroPCS' VoLTE but won't rush to expand it
MetroPCS launches VoLTE service via LG Connect smartphone

Read more about: voLTE, ST-Ericsson
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Also Noted

SPOTLIGHT ON... NimbleTV begins streaming OTT TV content to mobile devices

Mobile operators are likely to find their wireless broadband networks increasingly used for over-the-top (OTT) TV streaming if new service providers such as NimbleTV have anything to say about it. The company, which initiated its free beta rollout last week for up to 250 users in New York City, will push TV content to a user's Web browser for viewing via any mobile device, according to BroadcastEngineering.

Customers who sign up with NimbleTV will be able to view content from cable, satellite and pay TV and will not be limited to receiving content from any one market or region. The company's business model is similar to that of Aereo, which rebroadcasts over-the-air TV channels to portable devices. NimbleTV has attracted $6 million in funding from Tribune, Greycroft Partners and Tribeca Venture Partners. NimbleTV's service has the potential to increase traffic on mobile and Wi-Fi networks given that the content is accessed via browsers on mobile devices. That differs from the Dyle TV initiative, which uses broadcast spectrum to deliver local broadcast signals from TV stations in 50 markets to mobile phones and tablet computers equipped with bulky antennas. The first Dyle-compatible smartphone is the Samsung Galaxy 5 Lightray from MetroPCS. Article.

Quick news from around the Web.

> Mobile broadband presents the largest opportunity for operator revenue growth until 2016. Release

> InterDigital files new complaint against Huawei, Nokia, Samsung and ZTE with U.S. International Trade Commission. Release

> Predictions have Nokia selling mobile business to Microsoft and Huawei in 2013. Article

> Acacia Research acquires patents from Nokia Siemens Networks. Release

> With 400M connected devices in U.S. homes, mobile begins altering screen-sharing experience. Release

> The Cloud Wi-Fi network reports record traffic levels over Christmas. Article

And finally… Best Android apps (Zombies, Run! makes the list) for keeping 2013 resolutions. Article



MirrorLink supporters tout framework for in-car apps

The Car Connectivity Consortium (CCC) envisions having a broad portfolio of applications as the key to connected-car dominance and is currently racing to build a developer community to support MirrorLink, which the group calls the open industry standard for Smartphone-Car integration.

"It benefits all if we can have one standard everyone implements," said Mika Rytkonen, CCC chairman and president. "Smartphone connectivity solutions are standardized everywhere except in cars. There are lots of proprietary solutions so this is an issue for a global offering."

MirrorLink is designed to enable a driver to control a nearby smartphone from the steering wheel or via dashboard buttons and screens. Rytkonen said a 2013 CCC goal is to enable MirrorLink for all key mobile OS platforms, thus encouraging developers to create MirrorLink applications and boosting consumer adoption.

In a recent consumer survey, nearly 60 percent of UK respondents said they want Internet access in the car, while 50 percent of U.S. respondents agreed. Further, about 40 percent of respondents in both countries said they would be willing to pay for in-car connected services, said Jack Bergquist, senior analyst, automotive and transport group, at IMS Research, which was recently acquired by IHS.

Yet in order to offer Internet connectivity without distracting drivers, a special user-experience design is required, with applications... continued

Click here to read the full feature on the Web


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> Mobile Today and Tomorrow at Mobile World Congress - February 25, 2013 - Barcelona, Spain

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Responsibilities include to direct and develop a modeling and analysis function and team to quantify impact of key sales, marketing and customer programs and initiatives by channel, leading to revenue growth and improved program effectiveness. BS/BA in quantitative field strongly desired...Learn more.

> Senior Manager, Business Operations, Sales and Marketing Analytics– Atlanta GA – Cox Communications

This role will partner with functional owners on complex Marketing and Sales initiatives that can have impact across the organization. This leader will also work to build capability development (analytical tools and platforms, etc.) and may oversee or manage the work of other manager level incumbents. BS/BA in quantitative field strongly desired...Learn more.

> Senior Analyst, Business Operations, Analytics– Atlanta GA – Cox Communications

Responsibilities include providing advanced quantitative support for the development of a business driver framework to understand and quantify the causal impact of key structural, marketing, sales and product decisions on business metrics such as revenue, products and customers. 2+ years of experience using SAS for modeling and analysis required...Learn more.

> Manager, Business Operations, Analytics– Atlanta GA – Cox Communications

Responsibilities include managing the development of a business driver framework to understand and quantify the causal impact of key structural, marketing, sales and product decisions on business metrics such as revenue, products and customers and use findings to influence business planning, investments and strategy. Experience with Econometric modeling and Machine Learning methodology preferred...Learn more.

> Analyst I, Business Operations, Analytics– Atlanta GA – Cox Communications

Responsibilities include providing quantitative support for the development of a business driver framework to understand and quantify the causal impact of key structural, marketing, sales and product decisions on business metrics such as revenue, products and customers. Marketing Mix optimization experience in telecom, CPG, retail, financial services, or Consulting preferred...Learn more.

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Announcing FierceWirelessJobs, the new FierceMarkets careers site. Find the perfect job or post your openings at http://www.fiercewireless.com/jobs.

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