4 brands that are taking Tumblr by storm

January 21, 2013 Issue Subscribe | View online 4 brands that are taking Tumblr by storm By Jenn Deering Davis Your customers are on Tumblr. Are you? Here are the opportunities you are missing -- and the brands that are taking advantage. How to stay ahead of the game on social By Amy Kauffman Fresh content is essential for a winning social presence. Here's a guide to creating a content strategy your competition can't touch. Why 2013 is the year of the tablet for publishers By Richard Bloom More than 29 percent of adults in the U.S. now own a tablet, and user engagement is at an all-time high. Here's how to take advantage. Which industry giants won't survive this year? With Julie Roehm All eyes are on Amazon, Google, Pinterest, Twitter, and other hot companies. Who will be king of the mountain at the end of the year? We asked an industry insider. Blog Posts Good Pitch, Bad Pitch: Making the Most of Media and Blogger Inquiries By Rebecca Derrington When responding to media and blogger inquiries from services like HARO, ProfNet, and SourceBottle, marketers and their PR teams have the opportunity to nail the perfect pitch to secure ink for their companies. But what constitutes a "good" or, for... 10 Daily Practices to Winning New Business in Any Market By Steve Ratti Every marketing firm wants the same thing: more new business coming in than old business going out. So long ago, I decided to identify what worked and didn't work at every agency I came into contact with. Then I tested these ideas, programs, and... A Richer, Simpler, Smarter 2013 By Kathy Oneto 2012 was an eventful year around the globe: from political and economic changes (elections and changing of global leaders and unrest in fragile, young Middle Eastern democracies) to global celebrations (Queen Elizabeth II's Diamond Jubilee and the... Thar, She Blows! 6 Steps to Give A Good Meeting By Andy Wiedlin Meetings: They are the scourge of the digital ad industry. Reps desperately trying to get on client's and agency's calendars, and when they succeed they fail. Boring tedious nonsense. Sixty slides of tripe. Clients and agencies, leaning back, expecting... Brand Published Content Just Keeps Getting Better By David Tokheim While many were wringing their hands last year over whether native advertising on social networks would go boom or bust, others were miles ahead with a much bolder strategy to get branded content to viewers -- by publishing it themselves. Whether the... Building business leads in digital space By Barbara Fowler The marketing world has changed exponentially in the past five years. Creating and converting leads in digital space requires business owners to make a mindset shift and begin to understand that consumers habits and motivations for searching,... Five Steps to Social SEO By Lee Schneider Step One: How to Optimize Your Site. This is a multi-part series about how to be found online using social SEO. You want your site to be indexed by Google, Bing, and other bots. The reason is simple: When people search for the... Google Analytics to track individual links in webpages By Brandt Dainow GREAT NEWS FROM GOOGLE ANALYTICS! In the next few weeks, Google is going to upgrade Google Analytics with what it calls "enhanced link attribution." This is MASSIVE. At the moment, if you want to see what people clicked on, Google Analytics can only do... Cover Stories 15 CES innovations that change the game for marketers Responsive design for dummies 6 ways brands can become more "likable" 6 tech trends you can ignore in 2013 5 tell-tale signs that your agency is lying to you Latest Jobs Account Manager, Online Ad Sales Corporate Communications Director -Indianapolis, IN preferred- #62876 Campaign Strategist Online Marketing Manager Creative and Consumer Marketing Director More jobs >> Upcoming Summits iMedia Brand Summit Feb 3-6, 2013, Amelia Island, FL iMedia Video Summit Mar 3-6, 2013, Rancho Palos Verdes, CA iMedia Agency Summit May 5-8, 2013, Austin, TX Full calendar >> Special Feature

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