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2013/01/13

4 principles to better customer experience management

Putting the customer at the forefront of your priorities is critical to success in today’s fast-paced and demanding business world. As such, companies have focused more attention on innovative customer experience management (CEM) models, especially those that combine new technology with the ability to measure consumer interaction and receive feedback.

In the featured article of this e-zine, examine how companies such as Coca-Cola, General Electric, and Virgin Airlines are using technology to glean information from their customers and leverage it to connect, interact, and provide better experiences.

Also included are insights into the 4 principles to improve CEM, including:
  • Purposeful leadership
  • Brand values
  • Employee engagement
  • And customer connectedness.
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