8 ways for businesses to use Facebook more efficiently

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/eegMCdrQxmCfpmxjCidmojCicNinmT

January 3, 2013 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Not sharing is no longer an option for Google users Google is taking a more aggressive approach to persuading people to use Google+, with users who sign up for tools such as Gmail, YouTube and Zagat automatically getting a public profile on the social network. That strategy helps Google gather information about users' online behavior, potentially opening the door to more lucrative ad targeting. The Wall Street Journal (1/2)       The Subscription World is taking over, are you ready? Subscriptions aren't just about newspapers and magazines anymore, there are subscriptions for cars, DVDs, software and more. One-time transactions are relics of the past and recurring revenue models are in vogue. Download the free guide and learn more about the Subscription Economy Network Update  Facebook tightens its hold as world's top social network Facebook was the most-used social network in 127 of the 137 countries tracked in a biannual report published by social media analyst Vincenzo Cosenza. Four countries -- Armenia, Kyrgyzstan, Latvia and Vietnam -- shifted to Facebook in the most recent report. Holdouts include Russia, China and Iran. Los Angeles Times (tiered subscription model)/Tech Now blog (1/3)       Facebook's mobile strategy is paying off, JPMorgan says Facebook's prospects are good, with its mobile-advertising strategy starting to pay dividends and showing strong growth potential, JPMorgan Chase analysis say. "[M]arketers are also realizing that there is branding and awareness value in Facebook ads and that users don't necessarily have to click through to drive returns," the firm wrote. Bloomberg Businessweek (1/2)       Other News Analysts: Facebook needs to turn the corner Bloomberg Businessweek (1/3)       Facebook targets mobile users with new features The New York Times (tiered subscription model) (1/2)       Ideas in Action  Fiat gets viral buzz with "Motherhood" video Fiat has attracted almost 2 million views with "The Motherhood" -- a YouTube clip featuring a pasty mom rapping about her parenting experience. The clip, which promotes the Fiat 500L, won over some viewers with its pointed humor, but many others complained that the small car wouldn't be a good fit for many parents. The Globe and Mail (Toronto) (tiered subscription model)/The Hot Button blog (1/2)       Intuit: Contest, training program proved social's value Intuit combined mobile training with a contest to create a successful social marketing campaign, according to this case study. The software company's Accounting Professionals Division launched a campaign on Facebook that keyed on the insight that accountants like social media for customer acquisition and increased awareness. "The week the contest launched, our reach just skyrocketed. ... What was a pleasant surprise was the intensity of the reach and how wide our audience got, the feedback we got, and how much our share-of-voice increased," Intuit's Adrian Parker said. MarketingSherpa (1/2)       Research and Reports  Report: 75% of world's heads of state use Twitter Three-quarters of world leaders now use Twitter, an increase of 78% from 2011, according to a Digital Policy Council report. President Barack Obama remains the social network's top political leader, with 24.6 million followers, followed by Venezuela's Hugo Chávez, who has 3.8 million followers. SmartPlanet.com (1/2)       The Takeaway  8 ways for businesses to use Facebook more efficiently Businesses need to make the most of the time they invest in their Facebook accounts, Tara Hornor writes. Be sparing but consistent about posting content, make judicious use of Facebook's "Promote" tool and focus on building lasting relationships, Hornor advises. SmartBrief/SmartBlog on Social Media (1/3)       Social Shareable  Video game magnate parties like there's no tomorrow Video game mogul and philanthropist Richard Garriott de Cayeux -- sometimes known as "Lord British" -- threw a huge and lavishly surreal party in honor of the so-called "Mayan apocalypse" last month. The party featured a colossal Mayan pyramid, a full-sized Sputnik replica, an "alien tent" run by conspiracy theorists, women painted like zebras and an abundant supply of chocolate-dipped bananas. "It's fun to spend some time in Richard's imagination," an unidentified guest said. Texas Monthly (1/2013)       Editor's Note  Interested in writing for SmartBlogs? Everyone knows that SmartBrief aggregates the best content from around the Web, but did you know we also feature original blog posts, videos and interviews with thought leaders on our own blog network? Check out the SmartBlogs Network for insights from some of the brightest minds in social media marketing, restaurants, finance, executive leadership and education. Interested in contributing to one of the SmartBlogs? Check out our submissions guidelines or e-mail Jesse Stanchak for details.         Click here to view more job listings. SmartQuote  We don't build services to make money. We make money to build better services." --CEO Mark Zuckerberg, writing in a Facebook regulatory filing, as quoted by Bloomberg Businessweek       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Wednesday, January 02, 2013 Monday, December 31, 2012 Friday, December 28, 2012 Thursday, December 27, 2012 Wednesday, December 26, 2012     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2013 SmartBrief, Inc.® Legal Information