Connecting to Empowered Consumers: How your business can survive - and thrive - amid Power Shift 2.0

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Connecting to Empowered Consumers: How your business can survive - and thrive - amid Power Shift 2.0

Today's consumers have more power than ever before. Trends in personal computing, online interaction, and Web 2.0 collaboration have gradually shifted power from businesses to consumers, inverting the customer-company dynamic and enabling consumers to easily compare product features, service capabilities and pricing - as well as influence fellow consumers.	Share this White Paper

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