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2013/01/16

Facebook unveils Social Graph search tool

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January 16, 2013
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Today's Buzz 
 
  • Facebook unveils Social Graph search tool
    Facebook has announced Social Graph, a tool that lets users search their contact list for specific people, places, photos or interests. Experts say the feature is useful, if somewhat limited, but will gain utility -- and appeal to advertisers -- as Facebook draws more data into its social web. "It is not aimed at toppling Google from its perch as the king of Web search any time soon. Instead, it is the opening round in a long-term campaign to erode Google's monopoly over the most powerful and profitable business on the Internet," Miguel Helft writes. CNNMoney/Fortune (1/15), Fast Company online (1/15), The Wall Street Journal/Corporate Intelligence blog (1/15) LinkedInFacebookTwitterGoogle+Email this Story
7 Steps to Grow Your Social Programs
Learn how to implement & scale a social program across your enterprise company with this 36-page framework by Spredfast by delivering good customer experience, adopting social media company-wide, gaining insight into your social customer, & showing an ROI on social. Download the 7 Steps now.
Network Update 
  • Internet, meet MySpace (again)
    The new MySpace looks pretty good, Evan Applegate writes. With a snazzy new design, some deep-pocketed investors and the backing of Justin Timberlake, MySpace has a shot at re-emerging as a viable social platform, Applegate writes. "Now the reborn, a-little-bit-Pinterest/a-little-bit-Last.fm Myspace needs to harvest that most elusive of Internet resources: bodies," he writes. Bloomberg Businessweek (1/16) LinkedInFacebookTwitterGoogle+Email this Story
Check out the Social Buzz around Retail's BIG Show
SmartBrief's live coverage of Retail's BIG Show on Storify provides a curated collection of the best social media content about the show. See it now.
Ideas in Action 
  • Tweeted photos retain copyright, judge rules
    Photographers don't give up the right to their images when they post them on Twitter, a judge has ruled. The case focused on the use of tweeted photos by news agency Agence France-Presse and The Washington Post after an earthquake in Haiti in 2010. The judge rejected the organizations' argument that posting an image to Twitter means it's publicly available and can be freely republished. CNET (1/15) LinkedInFacebookTwitterGoogle+Email this Story
  • Hotel hires a "social media butler" for high-rollers
    Victoria Devine has landed a job as a "social media butler" for President Barack Obama's second inauguration, as part of a luxury package offered by the Madison Hotel in Washington. For $47,000, guests get a luxury stay and a high-end tour of the capital, with Devine on hand to document the trip and update guests' social media accounts. "As a good 'butler' I will tweet and Facebook with a smile," Devine promises. Advertising Age (tiered subscription model) (1/15) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Social posts create strong memories, study says
    Social media posts are more memorable than faces or literary works, according to researchers at the University of Warwick. Subjects were 1.5 times more likely to recall Facebook posts than lines from books, and 2.5 times more likely to recall Facebook posts than people's faces, a study found. Wired.co.uk (U.K.) (1/15) LinkedInFacebookTwitterGoogle+Email this Story
 
SmartPulse 
  • Was your social media strategy designed with mobile in mind?
    No  54.26%
    Yes  25.53%
    I don't have a strategy  20.21%
  • What was your reaction to Facebook's announcement turning out to be a search tool?
It's just what I was hoping for
It's cool, but not quite what I expected
I'm disappointed
No opinion

The Takeaway 
  • How SMBs can set a course for social media success
    Social media success comes to small and midsized businesses that hire the right workers, target the right audience and maintain a strong independent Web presence, Carrie Hill writes. It's also important not to aim too high, at least initially, Hill adds. "Be realistic in what you're looking for socially. At first, your ROI will be in online word of mouth," she writes. SearchEngineWatch.com (1/15) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Blitzkrieg 'bot
    This video features Compressorhead, a rock band made up of robots, covering the Ramones' classic "Blitzkrieg Bop." "My vacuum cleaner just turned into a groupie!" one YouTube commenter wrote. YouTube (1/13) LinkedInFacebookTwitterGoogle+Email this Story
 
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SmartQuote 
We wouldn't suggest people come and do Web searches on Facebook."
--Mark Zuckerberg, Facebook CEO, as quoted by Fast Company online
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This SmartBrief was created for ignoble.experiment@arconati.us

 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.
 

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