| | Today's Buzz | | | | | - Facebook unveils Social Graph search tool
Facebook has announced Social Graph, a tool that lets users search their contact list for specific people, places, photos or interests. Experts say the feature is useful, if somewhat limited, but will gain utility -- and appeal to advertisers -- as Facebook draws more data into its social web. "It is not aimed at toppling Google from its perch as the king of Web search any time soon. Instead, it is the opening round in a long-term campaign to erode Google's monopoly over the most powerful and profitable business on the Internet," Miguel Helft writes. CNNMoney/Fortune (1/15), Fast Company online (1/15), The Wall Street Journal/Corporate Intelligence blog (1/15) | | 7 Steps to Grow Your Social Programs Learn how to implement & scale a social program across your enterprise company with this 36-page framework by Spredfast by delivering good customer experience, adopting social media company-wide, gaining insight into your social customer, & showing an ROI on social. Download the 7 Steps now. | | | - Internet, meet MySpace (again)
The new MySpace looks pretty good, Evan Applegate writes. With a snazzy new design, some deep-pocketed investors and the backing of Justin Timberlake, MySpace has a shot at re-emerging as a viable social platform, Applegate writes. "Now the reborn, a-little-bit-Pinterest/a-little-bit-Last.fm Myspace needs to harvest that most elusive of Internet resources: bodies," he writes. Bloomberg Businessweek (1/16) | | Check out the Social Buzz around Retail's BIG Show SmartBrief's live coverage of Retail's BIG Show on Storify provides a curated collection of the best social media content about the show. See it now. | | | - Tweeted photos retain copyright, judge rules
Photographers don't give up the right to their images when they post them on Twitter, a judge has ruled. The case focused on the use of tweeted photos by news agency Agence France-Presse and The Washington Post after an earthquake in Haiti in 2010. The judge rejected the organizations' argument that posting an image to Twitter means it's publicly available and can be freely republished. CNET (1/15) - Hotel hires a "social media butler" for high-rollers
Victoria Devine has landed a job as a "social media butler" for President Barack Obama's second inauguration, as part of a luxury package offered by the Madison Hotel in Washington. For $47,000, guests get a luxury stay and a high-end tour of the capital, with Devine on hand to document the trip and update guests' social media accounts. "As a good 'butler' I will tweet and Facebook with a smile," Devine promises. Advertising Age (tiered subscription model) (1/15) - Social posts create strong memories, study says
Social media posts are more memorable than faces or literary works, according to researchers at the University of Warwick. Subjects were 1.5 times more likely to recall Facebook posts than lines from books, and 2.5 times more likely to recall Facebook posts than people's faces, a study found. Wired.co.uk (U.K.) (1/15) - Was your social media strategy designed with mobile in mind?
No | 54.26% | Yes | 25.53% | I don't have a strategy | 20.21% | - What was your reaction to Facebook's announcement turning out to be a search tool?
| It's just what I was hoping for | | It's cool, but not quite what I expected | | I'm disappointed | | No opinion | - How SMBs can set a course for social media success
Social media success comes to small and midsized businesses that hire the right workers, target the right audience and maintain a strong independent Web presence, Carrie Hill writes. It's also important not to aim too high, at least initially, Hill adds. "Be realistic in what you're looking for socially. At first, your ROI will be in online word of mouth," she writes. SearchEngineWatch.com (1/15) - Blitzkrieg 'bot
This video features Compressorhead, a rock band made up of robots, covering the Ramones' classic "Blitzkrieg Bop." "My vacuum cleaner just turned into a groupie!" one YouTube commenter wrote. YouTube (1/13) | We wouldn't suggest people come and do Web searches on Facebook." | | SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | This SmartBrief was created for ignoble.experiment@arconati.us | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, January 15, 2013
- Monday, January 14, 2013
- Friday, January 11, 2013
- Thursday, January 10, 2013
- Wednesday, January 09, 2013
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