How Ford tells stories using social media

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January 7, 2013 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Does Facebook need a timeout? Facebook is "stubbornly childish" in its privacy practices, tax compliance, treatment of third-party developers and engagement with advertisers, Simon Dumenco writes. "Think of Facebook as a self-absorbed, petulant brat, one that doesn't understand how to play well with others," Dumenco writes. Advertising Age (tiered subscription model) (1/7)       Five Key Success Factors for the Subscription Businesses In the subscription economy there are a few factors that determine success or failure, if your customer isn't happy your business isn't happy. Do you have the right data and metrics to determine if the relationship is successful? Beagle Research gives 5 critical factors that determine if a subscription offering succeeds or fails: Get the free report here. Network Update  Twitter may be worth $11 billion, analysts say Twitter could be valued at about $11 billion if it files for an initial public offering in 2014, according to a report by Greencrest Capital. The report suggests investors have regained faith in Twitter's earnings, after Facebook's IPO pushed Twitter's potential valuation down to about $9 billion. "This makes sense as growth in users and new monetization efforts are both yielding fruit and pointing toward a good 2013 for Twitter," analyst Max Wolff said. CIO.com (1/5)       Ideas in Action  Manufacturers hope people "like" industrial lubricants Industrial companies might not seem an obvious fit for social media marketing, but an increasing number of manufacturers are using Facebook, LinkedIn and YouTube to promote their industrial lubricants, generators and electrical components. Still, it's not always easy to build buzz. "One of the challenges as a manufacturer is that you're not always a household name, so it can be difficult to market and advertise," says William Burrows of Etratech. The Wall Street Journal/CIO Journal (1/5)       Research and Reports  Commentary: Social media creates oceans of data for marketers Measuring social media's effect on consumer behavior remains an elusive goal for marketers and advertisers, as analysts must contend with overwhelming amounts of data without knowing what to look at, Stephen Baker writes. "The impact of new technologies is invariably misjudged because we measure the future with yardsticks from the past," Baker writes. The New York Times (tiered subscription model) (1/5)       The Takeaway  How Ford tells stories using social media Social media is a great platform for telling stories about your brand, Ford's Scott Monty says. Some ways to do this include sharing content, breaking brand-related news or simply giving your customers free rein to tell stories of their own. "If you have a good product, let go of your fear and let others tell your story," Monty says. SmartBrief/SmartBlog on Social Media (1/7)       Social TV offers marketers chance to join conversation Social media is making live television relevant again, as viewers are tuning in to Facebook and Twitter while watching shows as they air, Zocalo Group accounting director Madelyn Dow writes. Marketers can make the most of this trend by joining the social media conversation and pitching products featured in the shows, she writes. In The Square blog (1/3)       Social Shareable  The rise and fall of foosball Nobody's quite sure where foosball was invented -- some say it sprang up in 19th-century Europe, while others credit a 20th-century engineer who also designed seat belts and artillery shells -- but there's no denying that the game is played around the world. The rise of video games put a big dent in U.S. foosball sales, but aficionados are hoping for a new wave of interest in the sport. SmithsonianMag.com (1/4)       Most Read  Top five news stories selected by SmartBrief on Social Media readers in the past week. 8 ways for businesses to use Facebook more efficiently (SmartBrief/SmartBlog on Social Media) Not sharing is no longer an option for Google users (The Wall Street Journal) Analysis: Look for BuzzFeed and Tumblr to butt heads (PaidContent.org) Startup to swap equity for social buzz (Mashable) Meet the world's best pickpocket (The New Yorker (free content)) Results based on number of times each story was clicked by readers. Click here to view more job listings. SmartQuote  When you treat amateurs like pros, they tend to act like pros." --Scott Monty of Ford, as quoted by SmartBrief's SmartBlog on Social Media       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Friday, January 04, 2013 Thursday, January 03, 2013 Wednesday, January 02, 2013 Monday, December 31, 2012 Friday, December 28, 2012     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2013 SmartBrief, Inc.® Legal Information