Startup to swap equity for social buzz

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January 2, 2013 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz  Startup to swap equity for social buzz Frostbox, a U.K. startup that offers Dropbox-style services for social media users, is seeking to build buzz by offering equity to people who generate enough publicity for the company on social channels. People with Klout scores of 60 and higher are invited to claim a slice of the company, with the precise amount determined by how much social media buzz they generate. Mashable (1/1)       Network Update  What does 2013 have in store for Tumblr? Tumblr had a strong 2012, reaching 170 million monthly users and cracking a global list of the highest-traffic websites, but the next 12 months could bring big changes as it seeks to monetize through advertising, to reach new audiences and to demonstrate its value while focusing on content and shared interests rather than user interactions, Ingrid Lunden writes. "[I]f sites like Facebook and Twitter are focused on increasing engagement, then Tumblr has a shot at carving out a different kind of business path," Lunden writes. TechCrunch (1/2)       Other News Opinion: Privacy fights erode social network users' trust The New York Times (tiered subscription model)/Bits blog (12/31)       Ideas in Action  Social media helps build buzz for science topics Social networks saw "an epidemic of science geekiness" in 2012, Mary Ann Giordano writes, citing NASA projects that attracted huge Twitter followings, Felix Baumgartner's record skydive and James Cameron's descent into the Mariana Trench. "To put it in 140 characters or less, social media and science found each other in 2012," Giordano writes. The New York Times (tiered subscription model) (12/31)       Research and Reports  Facebook dominates social product chatter, study finds While many Americans choose not to talk on social networks about what products they buy, like or dislike, 63% of those who are willing to share such views prefer to do so on Facebook, according to a study by social business service provider 8thBridge. The study also found that the most popular form of product dialogue on social sites -- used by 38% of respondents -- was to share one's tastes with friends. Brafton.com (12/28)       Behind closed doors, doctors warm to social media A Johns Hopkins study found that about one-quarter of U.S. doctors use social media on a daily basis to find medical information, and 6 in 10 doctors say they seek information on social media at least once a week. About half of the physicians polled said they used private, doctor-only social networks to share information. "It's possible that many physicians feel more comfortable with that type of social media instead of a more public space like Twitter or Facebook," study author Dr. Robert Miller said in a statement. U.S. News & World Report/HealthDay News (1/1)       SmartPulse    Do you use location-based social tools for local business discovery? No  61.64% Yes  38.36% What will it take to put social business-discovery tools on the map?: Location-based social networks want to be discovery engines for users, but most poll respondents have yet to join the trend. Social business discovery has much to offer businesses, networks and users, but networks will have to earn trust and handle data in a responsible fashion, SmartBrief's Jesse Stanchak writes in SmartBrief's SmartBlog on Social Media. Do you discuss products or brands you enjoy on your social media accounts? Yes No General Management Program at Harvard Business School Designed for executives with recently acquired or expanded general management responsibilities, this program will help you explore diverse perspectives and develop new leadership styles—transforming you into an outstanding general manager who can lead more effectively and more confidently. Learn More The Takeaway  Community-management tools for Instagram Instagram communities can be a powerful tool for brands if they have the right tool kit, Brian Honigman writes. Consider Statigram for community management and Nitrogram for hashtags-based community analytics, he suggests. "Many tools focus on the followers of the account, but it's always more important to dive into how your audience is engaging with your content," Honigman writes. SocialMediaExaminer.com (1/2)       Social Shareable  Meet the world's best pickpocket Professional stage pickpocket Apollo Robbins has turned filching wallets and watches into an art form. Using tricks variously gleaned from street thieves and neuroscientists, Robbins has put together a magic show for corporate audiences in which he wows people while robbing them blind. "Don't worry, I give everything back -- it's one of the conditions of my parole," he jokes as part of his act. The New Yorker (free content) (1/7)       Click here to view more job listings. SmartQuote  [D]eleting one's [Facebook] account is now something of a hollow techno-political statement –- the Internet equivalent to moving off the grid to a cabin in the mountains." --Ryan Block, former editor in chief of Engadget, writing in The New York Times' Bits blog       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Monday, December 31, 2012 Friday, December 28, 2012 Thursday, December 27, 2012 Wednesday, December 26, 2012 Monday, December 24, 2012     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2013 SmartBrief, Inc.® Legal Information