| Personalization Driving E-Commerce | |
| Sponsored by: Limelight Networks, Inc. | |
| According to Gartner, mobile applications and social networking references will be a deciding factor in 50% of a business’s annual sales. If your company is dismissing the value mobile and social can bring to e-commerce, you could be headed for disaster. Your consumers are more technologically savvy than ever and keeping up with their expectations requires a balance between e-commerce practices and customer relationship management (CRM) tools. Although this sounds easy enough, in order to be successful you need a well thought-out e-commerce strategy. Check out this e-guide to uncover six essential factors that will make or break a customer’s e-commerce experience, including:
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