An Ignoble Experiment: Because your brain deserves to play!

2013/03/18

Because your brain deserves to play!

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SmartyPants is our way of taking the spirit of mental_floss and delivering it in a kid-friendly form. Our idea was to create a fun-filled roller coaster of facts and challenges built for every age, meant to stretch kids' minds and foster imagination. But just like mental_floss, the emphasis is always on fun.

SmartyPants is our first collaboration with Melissa & Doug, and we couldn't be more thrilled about the partnership. Together, we handpicked a brilliant team, leaned on our favorite teachers for their best ideas, then packed the thing full of tongue twisters, logic puzzles, weird facts, creative challenges, word games, and bad jokes (we couldn't help ourselves!)

We hope that as kids race to master the answers that come up with creative solutions, as they play along with their parents and learn to feed their curiosity, that we're encouraging a whole new generation of SmartyPants. After all, it's fun to learn. It's fun to play. And SmartyPants is about doing both. So what do you say: Can your brain come out and play?

We carry mental_floss jumpers too for 6 months old and 12 months old.

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