Do you have a chief customer officer? Their importance in your CEM strategy

Solution Spotlight: The Role of a Chief Customer Officer in Leading Customer Experience Management

Sponsored by: IBM

Shockingly, in a survey of 200-plus large businesses, the Temkin Group found that only 7% of companies are truly customer-centric. Most companies are moving toward that goal, but are they really succeeding? If your organization does not have a chief customer officer, you’ll likely want one in the coming months, especially if your company is in a high-touch industry like finance or professional services. Access this exclusive resource to find out how chief customer officers are cultivated inside the company and come from a variety of different backgrounds including division president or general manager; marketing, operations and sales. Discover why brining a chief customer officer on board can help your organization refocus on the increasingly important customer experience management.

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