Online buzz doesn't boost sales, Coke says Online chatter about a brand doesn't bring a short-term sales boost, according to a study conducted by Coca-Cola -- a startling declaration by a company that has worked hard to earn 61.5 million Facebook fans, Jack Neff writes. The study, which also found that display ads drove sales about as effectively as TV ads, shouldn't be taken as a sign that social media marketing is worthless, warned Coca-Cola's Eric Schmidt. "It is by no means a generalized result that applies to all industries," he said. Advertising Age (tiered subscription model) (3/18)  | How does your brand rank against the competition on social media? Unmetric provides deep insight into the social media performance of over 11,000 brands across 33 sectors to help you benchmark your brand and compete intelligently. Get a glimpse into your competitors' social media strategies - what's working and what isn't - on Facebook, Twitter, YouTube and Pinterest. Request a free trial. | | Facebook spars with developers over anti-spam policy Facebook is shutting down some third-party applications that it says spam its users or simply don't deliver enough value, triggering complaints from developers who say they've been targeted arbitrarily. The crackdown could force developers to find other platforms, says Arjun Sethi, co-founder of blocked app MessageMe. "Can you build a long-term sustainable product through their platform? I think for some companies it's becoming harder," Sethi says. The Wall Street Journal (3/18) Twitter unveils new ad-targeting tools Twitter's self-serve advertisers will now be able to target consumers more effectively, thanks to new tools unveiled by the microblogging platform. All advertisers will now be able to target Twitter users by interest and by the devices they use. "Facebook had to shape its advertising offering up quite a bit before it went public, and it looks like Twitter is doing the same thing," writes Drew Olanoff. TechCrunch (3/18)  | A guide to metering, pricing, and billing for cloud commerce
Recognizing the disruption that cloud computing will have on the technology industry, vendors are rapidly shifting their offerings to the cloud. Emulating early movers like Amazon Web Services, Google App Engine, and Microsoft Azure. Learn what your commerce system needs to support a successful cloud offering. Download the free white paper now. |
 | Highlights from NCAA basketball tourney will be on Twitter Basketball fans will be able to watch highlights from all 67 NCAA tournament games via Twitter under a deal between Twitter and Turner Broadcasting. Video tweets will be posted within minutes of key events, organizers say. "Instant replay plays to Twitter's strength of news in real time and on mobile," Twitter's Glenn Brown says. USA Today (3/18) Social media is in the spotlight in Ohio rape case A rape case in Steubenville, Ohio, might never have been prosecuted had the young perpetrators not broadcast their misdeeds via social media channels -- but that doesn't make the incident a triumph for social media, the editorial board of the San Francisco Chronicle writes. The exposure left the victim publicly humiliated and highlighted people's willingness to turn a blind eye to the incident. "Social media brought justice, but at a high price," the board writes. USA Today (3/19), San Francisco Chronicle (3/18)  | Top 10 Ways to Improve Digital Experiences
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 | 4 ways Tumblr fosters creative communities Tumblr founder David Karp says the social network remains a hub for creative communities because it focuses on four key goals. Speaking at South by Southwest Interactive, Karp cited the need for customizability and flexibility, and the value of setting a particular tone. "Karp's intense focus on the network's community means creatives will likely continue to find Tumblr's pages filled with the latest tools and new, interesting creations," SmartBrief's Stephen Yusko writes. SmartBrief/SmartBlog on Social Media (3/19)  | Download Building a B2B Brand Online for Dummies Today!
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 | Site helps Instagram users fake it until they make it Two artists have created "Instasham," a site that helps people tweak their Instagram account to suggest that they're more socially successful than they actually are. Users can grab stock Instagram images to make it seem that they drive flashy cars, party with A-list celebrities, take exotic vacations or have closets stuffed with expensive clothes. CBC.ca (Canada)/Your Community Blog (3/18) |  | On the one hand, we have too much spam and on the other hand, there are publishers who say they want users to see every post." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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