Today's Top Stories
1. Verizon CEO: 50% of our wireless traffic is video
2. T-Mobile launches iPhone trade-in program to encourage switchers
3. Report: Apple, Yahoo in talks on deeper iOS integration
4. DT could delay T-Mobile/MetroPCS vote if initial tally comes in short
5. DragonWave slashes 1/3 of senior management jobs, amends NSN deal Editor's Corner: From the 'Can you hear me now?' guy to Catherine Zeta-Jones: Top 10 wireless carrier spokespeople Also Noted: CCA
Spotlight On... Dish amasses $10B cash pile as questions swirl over its plans
Ericsson is 'not satisfied with profitability'; ZTE's Geek phone features Intel silicon and much more...  The 10 highest paid executives in wireless in 2012
During the past several weeks, publicly traded companies in the wireless industry revealed how much they pay their CEOs. These numbers, from 2012, include several changes from last year's list. For example, in 2012 operators dominate the list, not vendors. The following lists the highest-paid CEOs in wireless for 2012. The data comes from filings made with the Securities and Exchange Commission. Special Report
AT&T CEO Randall Stephenson
Qualcomm CEO Paul Jacobs
Verizon Communications CEO Lowell McAdam
AT&T Mobility CEO Ralph de la Vega
Sprint CEO Dan Hesse
Motorola Solutions CEO Greg Brown
MetroPCS CEO Roger Linquist
Verizon Wireless CEO Dan Mead
Nokia CEO Stephen Elop
Apple CEO Tim Cook
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News From Across the Wireless Industry:
1. AppGratis CEO 'sad and scared' about Apple rejection, company searching for solution
2. Motricity reorganizes under Voltari mobile advertising brand
3. IDC: Facebook, Twitter usurp mobile display ad lead from Google, Millennial Media
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From the 'Can you hear me now?' guy to Catherine Zeta-Jones: Top 10 wireless carrier spokespeople
When T-Mobile USA announced its "Uncarrier" strategy in late March it also revealed that it would effectively be sidelining its spokeswoman Carly Foulkes, widely known as the T-Mobile Girl. She first appeared in pretty magenta-tinged dresses and then in the spring of 2012 started donning the black leather of a biker as part of T-Mobile's "No More Mr. Nice Girl" campaign to highlight the carrier's "4G" HSPA+ network. "The current campaign will not feature the character of the T-Mobile Girl, however she is still a part of the company's brand family," a T-Mobile spokesperson told Business Insider. So, in theory, Carly could make a comeback, but more than likely she'll be pushed aside for T-Mobile's new "Uncarrier" messaging, which so far features an ad with cowboys designed to highlight how T-Mobile is breaking with other carriers by ditching contracts. Carly's departure got the editors of FierceWireless thinking about other spokespeople who have appeared over the years (and there have been a lot of them). Some spokespeople have become so indelibly etched in our collective consciousness that it's difficult to think of the products they pitched without thinking of them: Joe DiMaggio for Mr. Coffee; Michael Jordan for Nike (and Hanes, and Gatorade…); and, of course, Bill Cosby for Jell-O. But what about wireless carrier spokespeople? Which ones really mattered, and why? What did they do for the brands they represented, and how? What about their messaging resonated with the brand and with consumers? FierceWireless has come up with the following top 10 carrier spokespeople. We ranked them based on several criteria, including their duration as spokespeople, how recognizable they are, and, subjectively, what impact their presence and marketing message had on the brand of the carrier they represented. What do you think? Are there other spokespeople who deserve to be on the list? Let us know in the comments! --Phil |
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* General ad info: Click here | Today's Top News 1. Verizon CEO: 50% of our wireless traffic is video
LAS VEGAS--Video accounts for 50 percent of Verizon Wireless' (NYSE:VZ) network traffic today and by 2017 the carrier estimates video will make up two-thirds of all traffic over the network. Speaking at the National Association of Broadcasters conference here yesterday, Verizon Communications CEO Lowell McAdam said that the company's investment in its LTE network is what is making the delivery of that video possible. "With 3G you have video clips but there is buffering. With 4G you can stream video," he said. McAdam's appearance at the NAB show was interesting considering that broadcasters have always had a fairly contentious relationship with wireless operators over spectrum. Perhaps that was why there were so many empty seats at McAdam's one-on-one discussion with NAB President and CEO Gordon Smith. McAdam used the NAB show to attempt to sooth concerns that some broadcasters may have about Verizon's plans for LTE Broadcast technology. At the Consumer Electronics Show in January, McAdam publicly discussed his desire to use LTE Broadcast technology to broadcast live events like the 2014 Super Bowl to Verizon's customers. McAdam said that he doesn't plan to replace traditional broadcast TV because the majority of people will want to watch the 2014 Super Bowl in their homes over their existing television. "We don't want to get in the way of broadcasters," McAdam said. However, he added that there may be specific events like the Super Bowl where Verizon could "add a dimension and it becomes better." Interestingly McAdam also recounted a meeting he had with former Apple (NASDAQ:AAPL) CEO Steve Jobs, who is now deceased. McAdam was trying to convince Jobs to make the iPhone 5 compatible with LTE. "I was really trying to sell him and he sat there without any reaction. Finally, he said, 'Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.' And Apple's next phone was LTE," McAdam said. Special report: LTE video broadcasting - Top Wireless Technologies in 2013 Related Articles:
Verizon exec: 2014 is 'definite' for launch of LTE Broadcast service
Ericsson's Wibergh on solving network congestion and the promise of LTE Broadcast
Verizon not the only carrier eyeing LTE Broadcast
Making the case for LTE Broadcast and Dyle mobile TV Read more about: NAB 2013
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2. T-Mobile launches iPhone trade-in program to encourage switchers
To build buzz and hike sales of its anticipated April 12 launch of Apple's (NASDAQ:AAPL) iPhone 5, T-Mobile USA is launching an iPhone trade-in program aimed at encouraging existing iPhone users to switch to T-Mobile's network. For those customers who bring in their existing iPhones, T-Mobile said it would eliminate the $99 fee for its iPhone 5. And, depending on the trade-in value of the customer's iPhone, T-Mobile said it would also issue up to $120 in credit that customers could apply to their monthly service bill, device payments or the purchase of accessories or another device. Normally the iPhone 5 under T-Mobile's new no-contract "Simple Choice" plans costs $99 upfront with payments of $20 per month for 24 months (customers can also buy the phone outright). T-Mobile's promotion, which runs through Father's Day on June 16, is also notable because of the more than 2 million unlocked iPhones it says are currently on its network. The carrier is looking to hold on to as many of those customers as possible, many of whom likely have the iPhone 4 or 4S. "It really is the simplest and most affordable way to get into an iPhone 5," Andrew Sherrard, senior vice president of marketing for T-Mobile, told AllThingsD. Sherrard said that T-Mobile is pleased with overall iPhone preorders, but declined to say how many the carrier has received so far. "We're really happy and pleased with how that's going," Sherrard said. "We think we are going to see some good traffic in our stores on Friday and Saturday."
T-Mobile has said its version of the iPhone 5 will support its LTE and HSPA bands, which means that Apple has designed a unique version of the phone for T-Mobile's network. However, the carrier's iPhone 4S and 4 will not carry the same configuration, and as a result those devices will only be available in "select" markets and channels. T-Mobile's LTE network in now live in seven markets on its 1700 MHz AWS spectrum, including Baltimore; Houston; Kansas City; Las Vegas; Phoenix; San Jose, Calif.; and Washington, D.C. T-Mobile CEO John Legere has said that New York City will be online with LTE by early summer. The carrier plans to cover 100 million POPs with LTE by mid-2013 and 200 million by year-end. Legere has also said that when T-Mobile merges with MetroPCS (NYSE:PCS), T-Mobile will be able to deploy 2X20 MHz LTE in 90 percent of the top 25 U.S. markets. (MetroPCS shareholders will vote on the deal April 12.)
T-Mobile already has 225 million POPs covered with its HSPA+42 network, and Legere said there are 140 million POPs now covered by the carrier's refarmed 1900 MHz PCS spectrum. The carrier plans to expand its HSPA network on 1900 MHz to 200 million POPs by the end of the year. Legere said in late March that "right now we have more bandwidth than you know what to do with." For more:
- see this release
- see this AllThingsD article
- see this NYT article
- see this CNET article
Related Articles:
Verizon, AT&T, Sprint shrug at T-Mobile's new no-contract plans
T-Mobile kills wireless contracts, will launch iPhone 5 on April 12
T-Mobile undercuts AT&T, Verizon with new Value plans, starting at $50/month
T-Mobile's LTE network shows 25 Mbps downloads in early tests
Report: T-Mobile will offer rate plans with handset subsidies through third-party retailers Read more about: HSPA, Simple Choice
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3. Report: Apple, Yahoo in talks on deeper iOS integration
Apple (NASDAQ:APL) and Yahoo are in discussions to integrate Yahoo Web services more deeply into the iPhone and iPad user experience, The Wall Street Journal reports. Yahoo weather and finance apps are already preloaded on iOS devices, and other Yahoo data helps power Apple's Siri voice assistant. Citing sources with knowledge of the talks, the report states Apple and Yahoo are now exploring a deal that would encompass more pre-installed Yahoo content and/or an expanded Siri partnership. In addition, Yahoo is mulling options to provide search data to Apple, in turn reducing Apple's reliance on information and services from archrival Google (NASDAQ:GOOG). However, the possibility of a search pact is considered remote: Google is already under contract as the default Web search provider on iOS devices, and while Apple no longer pre-installs services like Google Maps and YouTube, insiders say Apple executives like Senior Vice President of Internet Software and Services Eddy Cue believe Google delivers a superior search experience compared to competing services, and they are unwilling to sacrifice the quality of iOS search results. Yahoo's 10-year search partnership with Microsoft (NASDAQ:MSFT) also poses obstacles: While Yahoo controls the look and feel of its search tools, Microsoft's Bing search engine provides the actual query results. Representatives for both Apple and Yahoo declined to comment. Yahoo President and CEO Marissa Mayer has called mobile the company's "top priority," and is looking to the platform to recharge its business. "I think the opportunity for growth (in mobile) is very fundamentally one of the things that drew me to Yahoo," the former Google exec told The Wall Street Journal earlier this year. "When you think about mobile... When you see triple-digit growth in some areas, there's a big opportunity for growth. Yahoo has the content that people want on their phone." Mayer has also said that because Yahoo does not manufacture its own mobile devices or own its own mobile OS, browser or social network, it must rely on partnerships to boost usage. "There is really an opportunity for strong partnerships and that's what we'll be focused on," she said earlier this year at the World Economic Forum in Davos, Switzerland. For more:
- read this Wall Street Journal article (sub. req.) Related articles:
Yahoo continues acquisition spree, scoops up mobile news app Summly
Yahoo snaps up Jybe, shuts down recommendation app
Yahoo acquires Alike, but CEO Mayer looks to reduce number of Yahoo's mobile apps
Yahoo Mail overhaul for iOS, Android touts enhanced speed, simplicity
Yahoo! grabs online video chatter OnTheAir
Yahoo acquires Stamped, will sunset its mobile recommendations app
Yahoo 'hasn't capitalized on the mobile opportunity,' CEO Mayer admits Read more about: iOS, Apple
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4. DT could delay T-Mobile/MetroPCS vote if initial tally comes in short
As T-Mobile USA parent Deutsche Telekom hurtles toward an April 12 meeting where MetroPCS (NYSE:PCS) shareholders will vote on a merger with T-Mobile, it has one distinct advantage: it gets to count the votes. DT will be able to see how MetroPCS shareholders are voting in real time since many are sending in proxy materials prior to the meeting, according to Bloomberg. That gives DT an inside track into whether the deal will be pushed over the line by shareholders or will fall short of the necessary votes. The Bloomberg report, citing unnamed sources, said DT may delay the final vote if it looks like the deal is going down so that it can sweeten its offer, as minority MetroPCS shareholders have been demanding for weeks. The meeting will begin at 9 a.m. Eastern Time on Friday. Whether DT would change the deal terms is matter of dispute. Last week, DT flatly denied a Reuters report that said the company was considering amending the terms of the transaction. Shortly thereafter, however, DT walked that back slightly and instead said it had "no comment" on the report. While getting access to how a proxy vote is proceeding is common in mergers, it's unusual for a company to use that information to potentially change its offer so late in the process, Jim Kahan, a senior adviser at boutique investment-banking firm TAP Advisors, told Bloomberg. "They are more in the driver's seat than the people who oppose the deal," Kahan said. "The whole process has been a little strange." The deal has come under renewed pressure after two investor advisory firms--Institutional Shareholder Services and Glass, Lewis & Co--came out against the deal. One other advisory firm, Egan-Jones Proxy Services, said it was in favor of the transaction. The deal has received all the necessary approvals from federal regulators. MetroPCS has been feuding with two of its shareholders, Paulson & Co. and P. Schoenfeld Asset Management LP, known as PSAM, which have argued that the deal is poorly structured and that MetroPCS shareholders are better off rejecting it. MetroPCS has argued repeatedly that the shareholders are distorting the terms of the deal, that no other bidder has emerged since last fall, and that MetroPCS shareholders will benefit from being part of the combined company with a stronger spectrum position. Under the terms of the transaction, MetroPCS will engage in a reverse-merger with T-Mobile and parent Deutsche Telekom will own 74 percent the combined company, which will be public. MetroPCS will also declare a 1-for-2 reverse stock split and pay $1.5 billion in cash to its shareholders. Metro's minority shareholders are concerned about the debt load the new company will take on and want MetroPCS to retain a greater share of the combined entity than 26 percent. For more:
- see this Bloomberg article
Related Articles:
Deutsche Telekom: We won't change T-Mobile/MetroPCS merger terms
T-Mobile/MetroPCS merger gets thumbs-down from influential proxy adviser
T-Mobile's Legere confident MetroPCS shareholders will approve merger
MetroPCS: We have no other buyer but T-Mobile
MetroPCS shareholder slams company, Linquist over T-Mobile deal
FCC approves T-Mobile/MetroPCS merger Read more about: P. Schoenfeld Asset Management, Paulson & Co.
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5. DragonWave slashes 1/3 of senior management jobs, amends NSN deal
Struggling vendor DragonWave said it cut its senior management positions by one-third and made changes to its agreement with Nokia Siemens Networks to reduce operating expenses. DragonWave did not say which or how many positions it cut, but said it would give an update on its cost reductions during its next quarterly earnings announcement. Additionally, Nokia Siemens said it will give DragonWave an immediate cash payment of around $13.9 million. DragonWave and NSN also ended their Italian services agreement, which launched June 2012 and involved NSN providing research and development and other services to DragonWave. As a result, DragonWave expects to cut operating costs by around $4 million per quarter. DragonWave also said it expects to pay a termination fee totaling around $9.1 million over the course of its fiscal year 2014. DragonWave has struggled over the past couple of years due to heavy reliance on Clearwire (NASDAQ:CLWR); Clearwire curtailed its investments in microwave backhaul when it stopped rolling out its WiMAX network in preparation for a migration to TD-LTE. DragonWave bought most of its microwave transport business last year from NSN, and DragonWave is also the preferred strategic supplier of packet microwave and related products to NSN. DragonWave has used the deal to keep it afloat. In its statement today, DragonWave said that it has rebranded the products acquired from Nokia Siemens as "Harmony" products and will continue the support and development of these products. DragonWave said the products will continue to be sold through NSN. In early March, DragonWave lowered revenue expectations for its fourth quarter for the fiscal year 2013, which ended February 28, 2013, to around $30 million. The company said main area of shortfall was lower revenue from NSN during the period compared to the fiscal third quarter. In the third quarter, DragonWave lost $13.9 million on revenue of $38.5 million. One year earlier, DragonWave reported a loss of $8 million on revenue of $11.8 million. For more:
- see this release
- see this Reuters article
- see this Ottawa Citizen article Related Articles:
DragonWave unveils sub-6 GHz backhaul radio for small cells
Large network vendors deliver confused small cell backhaul messages
DragonWave hanging onto Nokia Siemens lifeline
DragonWave closes acquisition of NSN microwave unit
DragonWave amends deal to buy Nokia Siemens' microwave unit Read more about: Mobile Networks, backhaul
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Also Noted | This week's sponsor is CCA. | | 
| | Competitive Carriers Global Expo. April 17-19, New Orleans, LA. Register Today. |
SPOTLIGHT ON... Dish amasses $10B cash pile as questions swirl over its plans Dish Network (NASDAQ: DISH) now has a record $10 billion in cash in hand, about as much as oil and gas giant Exxon Mobil, according to Bloomberg, and no one in the industry really seems to know what Dish Chairman Charlie Ergen plans to do with all the money. Dish has declined to comment. The issue has caught steam following Dish's recent announcement that it had priced a debt offering of $2.3 billion and said the proceeds could be used for "wireless and spectrum-related strategic transactions." Dish raised $1.5 billion in December for similar reasons. Dish, which has made a conditional offer to Clearwire (NASDAQ:CLWR), could use the money in some kind of merger with rival DirecTV, or to build out its planned LTE Advanced network. Others speculate that Dish could try to steal MetroPCS (NYSE:PCS) away from Deutsche Telekom's T-Mobile. "The question remains: What are they going to do with this ample liquidity?" S&P analyst Tuna Amobi told Bloomberg. "I wouldn't rule out anything, really, knowing Charlie." Article Quick news from around the Web. @FierceWireless: RT@verge: Apple bans 'Y: The Last Man' creator's new comic from Comixology over sexual content. Article | Follow@FierceWireless > Ericsson's CEO is "not satisfied with profitability." Release > AT&T Mobility provided details about its planned LTE network expansion, and plans to hti 250 markets by the end of the summer. Article > Nokia's Lumia 521 will reach T-Mobile stores in May. Article > The ZTE Geek Android smartphone features an Intel chip. Article > Wandera launched its Mobile Data Optimization (MDO) service. Release > The FCC's Lifeline program continues to receive interest in Congress. Article Mobile Content News > Microsoft's latest ad against Google raises concerns about Android security. Article > Apple's iMessage service suffered an outage. Article > Mobile publishers like Facebook, Twitter, Pandora and The Weather Channel are rapidly gaining control of the U.S. mobile display advertising market, ending years of dominance by ad networks like Google, Millennial Media and Apple, research firm IDC reports. Article > AppGratis issued a long emotional response to Apple's rejection of its app discovery service, arguing that Apple's action happened without much warning and has left the company searching for answers and a solution. Article > Zipwhip offers SMS services over landline phones. Article > Good Technology hired executives from Hewlett-Packard, Cisco and Motorola. Article > General Motors is testing mobile ads on Facebook. Article (sub. req.) And finally… If Huawei is spying in U.S., would it sponsor a Jonas Brothers tour? Article > Wi-Fi Evolution and its role in the future of wireless - Wednesday, April 3rd, 1pm ET / 10am PT Tune-in to this webinar to learn more about Wi-Fi evolution, its critical role in addressing the looming 1000x data challenge, enabling smart connected homes, and exciting new frontiers it is poised to explore. Register Today! > Creating new business opportunities with customer data - Thursday, May 16, 2pm ET / 11am PT It's no secret that wireless operators have a lot of interesting data on their customers, but privacy concerns have always kept operators from profiting from that data. Yet that trend is changing as some service providers are finding different tactics to help marketers understand and engage with their customer base. Register Today!
| > Competitive Carriers Global Expo - April 17-19 - New Orleans CCA is the premier trade show and conference for the competitive mobile ecosystem and brings together decision-makers for networking, learning and sharing best practices. CCA is the nation's leading association for competitive wireless providers. To register www.ccaevents.org. > Small Cells & Wi-Fi North America 2013 - April 24 - 25 - Boston, USA Small Cells & Wi-Fi North America 2013 are two exclusive & unique conferences for the wireless telecommunications industry, with co-located content & shared exhibition and networking opportunities. Register now and save $200! Visit www.wifiworldsummit.com/usa for the full agenda & more details. > BlackBerry Jam for Developers - May 14-16 - Orlando, Florida Ready to create innovative social experiences or engaging, in-demand mobile apps? BlackBerry® Jam Americas at BlackBerry Live™ is your opportunity to gain valuable knowledge direct from BlackBerry experts. Take your development platform to the next level. Register today! > UTC TELECOM 2013 - May 15-17 - Houston, TX Gain critical knowledge through education, networking, and access to cutting-edge information and communication technologies and services from the industry’s leading technology experts. UTC TELECOM is the vehicle to deliver your future. Register online today. > Andrew Seybold Wireless University at CTIA 2013 - May 20, 2013 - Las Vegas, Nevada LTE worldwide broadband standard is changing wireless forever. Delve into the technologies, spectrum, deployments, ecosystems, and devices. Understand the implications. More information at www.andrewseybold.com > The App Summit - May 21, 2013 - Las Vegas, NV The annual international conference on multi-platform apps. Join us for our seventh event in Las Vegas as we bring together the top companies from around the globe that will help shape the future of applications and mobile web. Official Partner event of CTIA 2013 www.theappsummit.net. > World of Tablets at CTIA 2013 - May 22, 2013 - Las Vegas, NV Don't miss the longest running event dedicated to tablet strategies for the consumer and enterprise. The World of Tablets has consistently lead the tablet revolution by bringing together industry thought leaders. Visit www.tabletsevent.com. > Fierce Innovation Awards 2012 Live Announcement of this Year's Winners - Now Available On-Demand Please join Jason Nelson, Publisher of FierceWireless, FierceTelecom, and FierceCable as we announce the winners of the Fierce Innovation Awards 2012. Click here to RSVP today.
| > Whitepaper: Subscriber Data: Creating New Opportunities in a Competitive Market It's a critical time for telco companies fending off competitive threats. Carriers can stay on the defensive, or they can take a new approach. This white paper examines how subscrib.er data is the best asset for delivering game-changing services. Find out more! > eBook: Smarter Service: The Contract Center of the Future This eBook explores the challenges facing traditional contact centers and the benefits of deploying the contact center of the future. You'll find links to further resources on the final page. Download today. > eBook: How to Get a Return on Knowledge in a Big Data World Learn how to get put your organization's collective knowledge in the hands of your service reps using advanced enterprise search technology - and watch your service performance improve and customer satisfaction soar. Download Now For Free! > Whitepaper: VoLTE: Why, When and How? This whitepaper will argue that VoLTE creates a significant opportunity for operators, but warns that the evolution from existing voice services will place before them a number of serious challenges. Read More. > Research: How to Unlock Knowledge from Big, Unstructured Data to Improve Customer Service Learn how to unlock knowledge trapped in silos and systems and read how advanced enterprise search technology can put your organization's collective knowledge in the hands of your service reps. Watch your service performance improve and customer satisfaction soar. Download Now! > eBook: The Promise of VoLTE While operators are hesitant to move to VoLTE at the moment, experts predict that all operators will eventually move their services over. FierceWireless analyzes when the VoLTE switch will likely occur and how. Download for free today. > Whitepaper: Cisco Small Cell Solution: Reduce Costs, Improve Coverage Address the challenge of mobile service coverage and expand network capacity with the Cisco Licensed Small Cell Solution. Using small cells, service providers extend voice and data services to mobile subscribers while offloading traffic. Read this whitepaper today. > New White Papers on Wi-Fi Offload ? Why & How Learn the "Why" and "How" of seamless Wi-Fi offload, a huge business opportunity for mobile carriers, with two new white papers from Aptilo Networks, the leading provider of mobile data offloading solutions, and written by independent analyst Claus Hetting. Click here for free white paper access. > Managing Customer Data Privacy Issues, perspectives and policies surrounding the management of customer data privacy, including the gathering and sharing of personal identity data, and an overview of privacy regulations in North America and the European Union. Learn more today.
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