Inside Facebook's mobile revolution Facebook's Home application is the result of a major internal reboot that is rooted in Mark Zuckerberg's disastrous decision in 2010 to build a universal Facebook app for any smartphone. The buggy result led Facebook to restructure its operations, insert mobile engineers into all its product teams and find a new way to serve its mobile users, Jessi Hempel writes. "I can't overstate how much we had to retool the whole company's development processes," Zuckerberg says. CNNMoney/Fortune (4/29)  | New White Paper: Learn Why Collaborative Marketing is the Next Evolution of Social In this new white paper from Crowdtap, learn how co-creation and advocacy are key to social marketing. See what's next in social and get 5 steps to success for marketers to learn, ideate and market with their consumers on-demand.
DOWNLOAD NOW: The Collaborative Marketing Future | | How LinkedIn updated its code and computer systems When LinkedIn went public in 2011, its computing systems and code infrastructure were a shambles, but that has changed since an overhaul that venture capitalist Mike Abbott likens to "doing open heart surgery on a runner while he's sprinting a marathon." The changes may give the network an edge over its rivals, Ashlee Vance writes, noting that while Google and Facebook refresh their code a few times a week, LinkedIn usually updates three times a day. Bloomberg Businessweek (4/10) Facebook gives advertisers 500 new targeting categories Facebook's Power Editor ad-creation tool will let brands target their ads using more than 500 partner categories. Designed using data from third-party providers such as Acxiom, Datalogix and Epsilon, the tool is intended to let advertisers target their ads using specifications such as professional information, purchase history, and home and vehicle ownership. Adweek (4/10), CNET (4/10)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | Netflix says it may use social networks to share company data Netflix says it may become one of the first corporations to use social networks such as Twitter and Facebook for transmitting financial disclosures. "In light of the SEC's guidance, we encourage investors, the media, and others interested in our company to review the information we post on the U.S. social media," the company said in a filing with the Securities and Exchange Commission. The SEC cleared the way for such releases after an investigation following a Twitter post by CEO Reed Hastings about the company hitting a streaming-hours milestone. The Wall Street Journal (4/10) Four Seasons goes fashionable with Facebook giveaway Four Seasons Resort The Biltmore Santa Barbara in California says it will give away a two-night getaway and a $500 gift card as part of its "Dressed at Four Seasons" campaign. The contest runs through April 23, and people can enter on the hotel's Facebook page. The hotel also is teaming up with fashion blogs to share tips and promote its boutique, Dressed. Luxury Daily (4/11)  | A guide to metering, pricing, and billing for cloud commerce
Recognizing the disruption that cloud computing will have on the technology industry, vendors are rapidly shifting their offerings to the cloud. Emulating early movers like Amazon Web Services, Google App Engine, and Microsoft Azure. Learn what your commerce system needs to support a successful cloud offering. Download the free white paper now. |
 | Facebook could help improve HIV self-test rates, researchers say Social media is emerging as a powerful tool for researchers investigating illness prevention and other health care issues. In one study, researchers at the University of California, Los Angeles, used Facebook groups to engage gay black and Latino men, and found that people who posted HIV-related messages on the social network were 11 times more likely to order do-it-yourself HIV testing kits. SmartBrief/SmartBlog on Social Media (4/11)  | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 | Engagement, not follower count, is the real measure of Twitter success Twitter isn't a numbers game, Jessica Davis writes. Instead of rushing to accumulate as many followers as possible, small-business owners are better advised to focus on building a smaller core of strongly engaged followers. "Most small businesses have limited resources and cannot afford to have inefficient social media marketing campaigns," Davis writes. Small Business Trends (4/10)  | Three Step Guide: The Value of the Power Middle in Social Marketing
In order to drive scale and success with social media, brands need to tap into social word-of-mouth marketing to move beyond their current social media reach and activate influencers. Download this ebook to learn how to activate your social influencers in three easy steps. Download now! |
 | Iranian says his invention can see the future  | | Reuters | A researcher says he has developed a device that can make predictions about an individual, or even an entire country, with 98% accuracy, according to Iranian state media reports. The inventor says his computer-sized gadget, "The Aryayek Time Traveling Machine," will help Iran shrug off foreign conflicts, and could prove to be a commercial hit. But don't look for the device anytime soon. "The reason that we are not launching our prototype at this stage is that the Chinese will steal the idea and produce it in millions overnight," researcher Ali Razeghi says. The Telegraph (London) (tiered subscription model) (4/10)
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