How social media data is empowering marketing chiefs Chief marketing officers are the C-suite executives most likely to use social media regularly, and that makes them more powerful members of many companies' executive tier, research suggests. About 90% of CMOs say they use social data to guide their decision making, and some executives say these social efforts are the reason why the average CMO holds on to their job much longer. "The signs are everywhere that the CMO's position is increasing in importance," Lattice Engines CMO Brian Kardon says. MIT Sloan Management Review online (4/8)  | The Social Business Textbook:
Required Reading For Any Social Professional Brush up on the essentials of great social programs with The Social Business Textbook. Study 8 social subjects and learn key concepts, strategies for success, and brand examples for practical application. This is required reading for any social professional. Download the Social Business Textbook today! | | Was Instagram a waste of Facebook's money? It's been a year since Facebook bought Instagram in a deal that was eventually valued at $715 million, and the photo-sharing service still hasn't directly generated any revenue for the social network. It's still unclear whether Facebook was wise to acquire the service, which could help fuel user growth and make the network more attractive to brands, observers say. "Their strategy today is more around building infrastructure, setting up their features and functions for the future," Gartner's Brian Blau says. Time.com (4/9)  | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 | Do you use adaptive design to ensure your videos are viewable on a variety of devices -- desktops, laptops, tablets and smartphones?  | Yes | | No | | Vine format bears fruit for Volkswagen, Peanut Butter & Co. Brands such as Volkswagen and Peanut Butter & Co. have enjoyed success using Twitter's six-second video format Vine, writes Christopher Heine. VW used the format at the New York International Auto Show in conjunction with agency SS+K, with attendees uploading clips of cars for thousands of impressions. Peanut Butter & Co. tried a digital coupon program with Qples for National Peanut Butter & Jelly Day, garnering more than 6,000 coupon downloads. Adweek (4/8) Retailers change tack to drive sales on Facebook America's online retailers are testing new Facebook strategies to drive sales, according to eMarketer data. Far fewer brands are running Facebook-based checkouts, but the network continues to play an important role as a discovery engine. eMarketer (4/9)  | UF Master's in Social Media — First of its Kind!
Social media tools have redefined the ways in which we communicate, work and market! As the first degree of its kind, this innovative program goes beyond recognizing the emergence of social media to address advanced communication techniques, business strategies and future implications of this revolutionary and highly relevant communications medium. Learn more. |
 | Report: Restaurants generate the most social chatter Restaurants dominated social media conversations last year, with Starbucks, Burger King and McDonald's each generating more than 2 million comments, according to research from PQ Media/uberVU. The report also found that the top three categories -- restaurants, beverages, and consumer technology -- generated 70% of the social media conversations in 2012. PizzaMarketplace.com (4/8)  | A guide to metering, pricing, and billing for cloud commerce
Recognizing the disruption that cloud computing will have on the technology industry, vendors are rapidly shifting their offerings to the cloud. Emulating early movers like Amazon Web Services, Google App Engine, and Microsoft Azure. Learn what your commerce system needs to support a successful cloud offering. Download the free white paper now. |
 | 3 ways to make social media fit in your schedule Social media marketing takes time to do well, Tam Jackson writes. To avoid burning out, create a streamlined social media schedule that you can realistically stick to, and then make a commitment to spend time on social media, even if its a small one. "Once you have built this recipe into your daily tasks, it will get easier and easier every day -- perhaps even addictive," Jackson writes. SmartBrief/SmartBlog on Social Media (4/9)  | 8 Proven Strategies for Social Business Success
Tuesday, April 30 - 12pm CST/1pm EST
This webinar will bring to light 8 key areas for social success - relating them to traditional subjects covered in school to make the subjects relatable to social marketers at any level. Join Michael Brito from Edelman Digital and Jordan Slabaugh from Spredfast as they dive into these 8 proven strategies with real world examples and tons of tips and tricks. Register now. |
 | Twitter hashtag creates accidental rumor of Cher's death The death of former U.K. Prime Minister Margaret Thatcher led one anti-Thatcher site to ask its fans to tweet about the ways they'd celebrate, using the hashtag #nowthatchersdead. Only one problem: Some Twitter users read the tag not as "Now Thatcher's Dead" but rather as "Now That Cher's Dead." The resultant outburst of mourning for the singer led comedian Ricky Gervais to intervene with a tweet telling Cher's fans that their idol was still alive and kicking. National Public Radio/The Two-Way blog (4/9) |  | Instagram certainly has benefited from having access to Facebook's financial resources and massive userbase. Whether [Instagram CEO Kevin] Systrom and his staff can return the favor ... remains to be seen." -- Victor Luckerson, writing at Time.com | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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