What Facebook Home means for the ad industry Facebook has unveiled Home, a home-screen replacement for Android devices. The technology, unveiled in partnership with HTC and AT&T, could provide a wealth of data for mobile marketers, but could significantly reduce the attention received by branded apps. Brands "will no longer have much of a shot at being front-and-center on some Android phones," Christopher Heine writes. Adweek (4/4) Facebook marketers see value in Home Facebook's Home concept for smartphones won't carry ads at first, but industry observers see opportunities ahead. "We can expect that over time, advertising to the Home screen feed will become available and will provide very powerful opportunity for marketers," says Todd Herrold of Kenshoo Social. Adweek (4/4), Mobile Marketer (4/5)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | LinkedIn update could help boost engagement LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field. When published, that connection or company would be notified they have been mentioned. "LinkedIn is home to some of the most important business news in the industry, and this should help the social network grow engagement amongst its users on the platform itself," Jordan Crook writes. TechCrunch (4/4) Facebook calls in Wieden+Kennedy for first TV spot Facebook is turning to Wieden+Kennedy for its first television commercial, and it will promote the Home smartphone concept in which Facebook software takes over the home-screen and lock-screen portions of a phone. The spot will show a man on a plane connected to those around him. "It's pretty safe to imagine that if you choose to have this Home experience, you're going to be in better touch with your friends and you're going to be consuming more content from Facebook and other partners," CEO Mark Zuckerberg said Thursday. Advertising Age (tiered subscription model) (4/4)  | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 | Do you know what types of devices your target customers are using to watch videos?  | Yes | | No | | Bloomberg's news service to incorporate tweets Bloomberg has announced plans to include posts from Twitter in its news service in the wake of the Securities and Exchange Commission's ruling that it is permissible for companies to disclose information via social media. "It is extremely valuable to our business to be able to access this information on the Bloomberg Professional service in the same manner we use it for other market related applications and analytics," Karl Braasch of Bristlecone Capital Partners said in Bloomberg's news release. All Things D (4/4) Twitter, Weather Channel launch custom-content partnership Brands could soon have the opportunity to sponsor coverage of hurricanes and other high-profile weather events, thanks to a deal struck between Twitter and The Weather Channel. The pair will co-publish custom content, including forecasts, user-generated content and news coverage, with a view to securing sponsorship deals from other brands. Mashable (4/3), All Things D (4/3)  | The subscription world is taking over, are you ready?
Subscriptions aren't just about newspapers and magazines anymore. There are subscriptions for cars, DVDs, software and more. One-time transactions are part of the past and recurring revenue models are in vogue. Download this free white paper and learn more about Subscription Commerce |
 | Social butterflies are more productive, study says Companies should stop clamping down on workers' use of Twitter and Facebook and start encouraging them to spend more time on social networks, a study says. Workers who are active members of at least five social networks are more productive than less avidly social employees, the study by Evolv says. When it comes to employee retention, workers who belong to up to four social networks tend to stay in their roles the longest, the study says. Inc. online (free registration) (4/4) | How to ensure your brand's content is easy to find It's vital that marketers learn to make their content discoverable via search engines, writes Patricia Travaline. Using current events as inspiration for your content can help your brand capitalize on the buzz surrounding a hot topic, while creating content with a variety of shelf lives will ensure that you're offering potential customers every opportunity to discover you. Influencer outreach is also critical, as links back to your brand from influential websites will better your search-engine rankings. SmartBrief/SmartBlog on Social Media (4/4)  | Live Webinar: How Oreo, Trident & Wheat Thins Generate Consumer Advocacy in a Social and Mobile World
Join this webinar to hear Bonin Bough, VP of Global Media & Consumer Engagement at Mondelēz International, discuss how Mondelēz is challenging marketers to "think like a startup," and leverage social media and mobile to drive impulse purchasing. Register now. |
 | Yelp reviews go to jail Prisons are starting to get reviewed on Yelp, with past and current inmates commenting on factors such as a given institution's black market in illegal drugs, or the products available in its commissary. Still, it's unclear what potential convicts are supposed to do with the information they find. "[T]elling a judge that you'd rather not go to a particular detention facility because you read on Yelp that its commissary prices are high is probably ill-advised," Drake Bennett writes. Bloomberg Businessweek (4/4) |  | Social network-obsessed employees just might be your highest performers." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Keep a civil tongue.