Why marketing experts say Facebook Home is a big deal Facebook Home is a potential game changer, say Wharton School experts. The baked-in Facebook functionality on mobile devices will suit many users better than conventional applications do, they say, suggesting that the social network is finally getting the hang of mobile. "For Facebook, it's a brilliant move. The more time and attention [users spend] in Facebook's world, the better for the company," says Kendall Whitehouse of Knowledge@Wharton. Knowledge@Wharton (4/24)  | The Social Business Textbook:
Required Reading For Any Social Professional Brush up on the essentials of great social programs with The Social Business Textbook. Study 8 social subjects and learn key concepts, strategies for success, and brand examples for practical application. This is required reading for any social professional. Download the Social Business Textbook today! | | Facebook is the Arab world's favorite social network Web users in eight Arab countries are voracious consumers of social media, spending an average of 3.2 hours a day on social networks, a survey indicates. Facebook is the dominant player in the surveyed countries -- Egypt, Tunisia, Bahrain, Qatar, Lebanon, Saudi Arabia, Jordan and the United Arab Emirates -- used by 94% of social media users, while Google+ and Twitter are used by 46% and 52% of respondents, respectively. Just 6% of those surveyed use LinkedIn, perhaps reflecting Arab countries' more informal business culture. The Atlantic online (4/24)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Collision-repair firm offers customers estimates via Twitter Maaco, a collision-repair and auto-painting specialist, says it has hit the jackpot with its "Twestimates" campaign, which lets consumers submit photos of their beat-up cars for a tweeted estimate of the repair cost. Despite having a tiny footprint on Twitter, Maaco's campaign drew hundreds of responses in its first day and has since led to more than 40 sales leads. Adweek (4/24) MLB teams offer social media users a chance to schmooze Most Major League Baseball teams run occasional social media nights, when their fans on Facebook and Twitter get discounted tickets and social-media-themed freebies. Some franchises are taking things further, as the Cleveland Indians, the Miami Marlins and the San Francisco Giants will all soon offer dedicated social media areas where avid fans can gather, schmooze with team officials and generally be treated like VIPs. ESPN.com/Dollars blog (4/24)  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | Social media pays off, SMB owners say Almost 4 in 10 small-business operators say they see significant return on investment from their social media campaigns, according to a Manta survey. About half of SMBs said they planned to increase their social media presence in 2013 compared with last year, while 7% of respondents said they would decrease their social media marketing. Small Business Trends (4/24)  | A guide to metering, pricing, and billing for cloud commerce
Recognizing the disruption that cloud computing will have on the technology industry, vendors are rapidly shifting their offerings to the cloud. Emulating early movers like Amazon Web Services, Google App Engine, and Microsoft Azure. Learn what your commerce system needs to support a successful cloud offering. Download the free white paper now. |
 | Community-building tips from Movember Movember, the men's health campaign that asks men to seek sponsorship in exchange for growing mustaches, raised more than $100 million in a month thanks to its use of social media and online community-building, says digital strategist Kory Klem. The campaign is successful because it offers fans a variety of tools to help get others involved in the cause, including social media and mobile applications, Klem writes. SmartBrief/SmartBlog on Social Media (4/25) How to tweet like Jimmy Fallon Jimmy Fallon has 8.5 million followers on Twitter, and his followers' comments frequently wind up generating material for his late-night talk show. Fallon's success comes partly because his tweets are funny, but also because they're genuine and written in his own voice, writes Carrie Kerpen. "Fallon always writes like he is interacting with real people on the other side of the computer screen and talks to them as such," Kerpen writes. Inc. online (free registration) (4/24)
 | Measure the Effectiveness of Your Data Privacy Program
This free Forrester report outlines the importance of privacy to enterprises, consumers, and the impact of worldwide regulations on the ecosystem. Moreover, it outlines Forrester's framework on how they define the data lifecycle model, and a helpful checklist on metrics to measure the effectiveness of a privacy program. Download the free report now. |
 | Human empathy extends to robots, studies find Humans have an innate capacity to put themselves in another person's shoes and feel their pain or share in their pleasure, but new research shows the boundaries of our compassion extend well beyond our own species and even include non-living creatures such as robots. In two recent studies, researchers tested the physiological responses that occur when humans are confronted with images of robots being abused and treated affectionately and found they are similar to those that occur when the scenarios involve real people. LiveScience.com (4/23) |  | Social media is more than just posting pictures and hashtags. It's actually listening to your fans, participating in a conversation and giving your fans the voice to be heard." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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